Digital Marketing Manager
Digital Marketing Manager
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Job Description
ITP Media A 37yearold global media conglomerate with a strong presence in India for over 16 years is looking for a Digital Marketing Manager. Founded in 1987 ITP Media Group is a leading global media company headquartered in Dubai UAE with offices in Abu Dhabi Saudi Arabia India the United Kingdom Germany and the USA. With over 60 media brands and a reach of more than 104.6 million people monthly ITP Media Group is a powerhouse in the media industry. Our diverse portfolio includes lifestyle magazines business publications and influencer marketing through ITP Live launched in 2017. We are committed to delivering highquality content and hosting prestigious events like the GQ Man of the Year Awards.
Requirements
For all the eight websites in India
Uploading managing and monitoring clients web banners on websites and newsletters
Maximising web banner visibility by running Google Ads campaigns to ensure optimal engagement with clients target audience
Regularly generating banner reports on a weekly basis for maximizing outcomes and making datadriven decisions
Deploying clients emailers and if need be customising creatives as per the brief and managing to deliver the desired emailer reports
Running clientbased paid campaigns on social media platforms like LinkedIn Facebook and Instagram
Updating the editorial team on weekly basis with their respective website performance and we chart out the best practices that can increase website visitors
Creating digital proposals based on our clients unique needs and update digital campaigns on CRM
For the ITP India events:
Developing microsites on Zoho Backstage with all the event details and maintaining it with regular updates like speaker updates agenda updates etc.
Managing the backend paid and nonpaid registrations
Sending daily reports to the delegates acquisition team to track the number and quality of delegates
Developing eventbased content for social media & EDM campaigns and execute it to ensure maximum engagement with industry audience
Running eventbased paid campaigns on LinkedIn Facebook and Instagram to promote events and reach the target audience
Updating event promotional web banner on the respective magazine s website and newsletter to ensure maximum visibility and engagement
Creating post event reports and uploading post event videos on YouTube channels which act as a document to explain the quality of discussion grandeur of the event and effectiveness of digital campaigns for prospective clients
Knowledge and Proficiency: Proficient in creating new opportunity and sale presentations as directed by the General Manager - assisting in path planning, project management, client relations, budgeting, reporting, and general administration. Skilled in sourcing and synthesising information from diverse sources. Proficient in managing partnership packages to ensure delivery of promised print, digital, and social outputs. Knowledge of all integral systems Trello, Zoho, Google Drive, Magnet (training provided) Knowledge of the internal order approval system, key contacts, and paperwork requirements (training provided) Management of the internal month-end closing process across the group Proficient in creating post campaign reports and analysis for key accounts within the group. Management Responsibilities: Management of order workflow across commercial and editorial team - managing editorial and commercial operations across digital, print, and experiential businesses, overseeing resource allocation to achieve targets. Management of Trello across commercial and editorial team - supporting commercial and PR content requests, tracking deliverables, and ensuring editorial commitments are met. Opportunity to represent the brands at key industry events. Project and Account Management: Assist in managing wider teams' projects and accounts throughout their leave periods as needed - acting as a primary liaison across departments, addressing queries, troubleshooting issues, and escalating matters as needed. Establishing, implementing, and supporting the brands events calendar, working and follow-up files for the teams. Assist the teams pre, during, and post-events (guest management, logistics, operations, communication, information, and material management). Supporting the delivery and attending brand events across the group where needed. Media Planning and Relationship Management: Independently conduct media planning based on client briefs and foster relationships to drive comprehensive annual planning whilst identifying commercial opportunities for optimal brand investment. Requirements: Own valid visa Immediate, full-time availability for a 6-month contract period Transport to the office and events
Employment Type
Full Time
