The Strategic Brand Manager is an individual contributor role responsible for revenue generation and client retention of Brands with assigned franchise and coop accounts. The Team Lead will work closely with the assigned sellers to implement sales strategies to increase revenue through solutions that support the clients marketing goals.
Key Duties & Responsibilities
- Sell prospect retain grow and service regional and national franchise/coop brands with a focus on end clients/brands where there is not full corporate support of RR Donnelley campaigns.
- Develop sales strategies; ensure consistency of insights messaging and support across the Brand.
- Utilize internal resources to support campaign strategy messaging and drive revenue.
- Collaborate with all internal partners and team members to drive revenue.
- Peer coach and team leader to sellers assigned to partner brands/team accounts.
- Identify prospect and onboard new franchise brands and/or coop partnerships.
- Work with field sellers or on selfwritten new business to onboard new franchise and or coop brands.
- Experienced with contract and pricing negotiations.
- Effective communication and experience with Csuite decisions makers
- Be considered a business partner by the customer; maintain and grow customer accounts by:
Providing valued comprehensive and strategic account management.
Ensuring tactical and flawless implementation of products services and solutions.
Researching tailoring and teaching commercial insights to clients.
Remaining point of contact to ensure end clients concerns are addressed.
Qualifications :
Experience:
- 9 years in a quota carrying sales role; demonstrated consistent success at achieving sales quota.
- Media experience required.
- Working with franchises and or coop funds is highly desired.
- Project Management experience is highly desired.
- Challenger Sales or other sales insights driven methodology a plus.
Knowledge/Skills & Abilities
- Demonstrates leadership qualities.
- Requires conceptual thinking to understand issues and implications.
- Exercises independent judgment in methods techniques and evaluation criteria for obtaining results.
- Ability to educate and influence stakeholders/audiences resulting in closed/won business.
- Ability to handle more complex/strategic accounts; typically interacting with client/prospects higher level executives/Csuite and ad agencies.
- Excellent written and oral communication skills.
- Ability to manage multiple clients while seeking new opportunities.
- Proficiency in Microsoft Office and CRM software with aptitude to learn system
- Strong organization and negotiation skills
- Experiences with sales cadence software platform a plus.
Communication & Contacts
- Communication with clients and internal coworkers all levels of management business leadership customers suppliers and other internal/external entities as required
Decision Making Scope:
- Ability to make recommendations and bring outofbox recommendations to clients and areas that support sales (i.e.: targeting marketing and pricing)
- Requires broad conceptual judgment and ability to deal with complex factors
Some travel required. Perform additional responsibilities as assigned.
Remote Work :
Yes
Employment Type :
Fulltime