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Job Overview:
The Senior Creative Strategist (Copywriter) will be responsible for developing and executing creative content strategies across various channels. This role requires a combination of strong copywriting skills strategic thinking and the ability to inspire and lead a team of writers and creatives. The ideal candidate will have a proven track record of creating compelling content that aligns with brand objectives and drives engagement.
Whats For The Candidate:
- Competitive salary based on experience.
- Flexible working hours and remote work options.
- Opportunities for professional development and leadership training.
- A creative and supportive work environment.
KEY RESPONSIBILITIES:
- Creative Strategy Development: Lead the development of creative content strategies that align with marketing goals and brand objectives ensuring a consistent brand voice across all platforms.
- Copywriting Excellence: Write and oversee highquality engaging copy for various formats including digital campaigns social media email marketing and print materials.
- Team Leadership: Mentor and guide junior copywriters and creative team members providing constructive feedback and fostering a collaborative environment.
- Collaboration: Work closely with crossfunctional teams including marketing design and product to develop integrated campaigns and content that meet business objectives.
- Market Research: Conduct research to understand target audiences industry trends and competitor strategies to inform content development and creative direction.
- Performance Analysis: Analyze the effectiveness of content strategies and campaigns using insights to refine and enhance future initiatives.
- Presentation and Pitching: Present creative concepts and strategies to stakeholders effectively communicating the rationale behind creative decisions.
Requirements:
- Bachelors Degree in Marketing Communications English or a related field (or equivalent experience).
- 5 years of experience in copywriting and creative strategy preferably in an agency or corporate marketing environment.
- Proven ability to develop and execute successful content strategies that drive engagement and results.
- Exceptional writing editing and storytelling skills with a strong portfolio showcasing creative work.
- Strong leadership skills with the ability to inspire and motivate a team.
Job Location: Remote/Hybrid/InOffice
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