Marketing Manager - FMCG
Marketing Manager - FMCG
Posted on :
10-12-2024
Employer Active
1 Vacancy
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Job Description
Responsibilities
- Set objectives for market analysis and conduct indepth research on market trends customer behavior and competitor activities.
- Create and execute marketing strategies based on research insights to meet business objectives.
- Evaluate past budget performance and prepare a preliminary budget plan.
- Collaborate with teams to analyze marketing goals and consolidate input for a comprehensive budget proposal.
- Finalize approve and distribute the marketing budget to relevant departments ensuring updates are made as necessary.
- Align and coordinate with other departments to implement approved marketing strategies.
- Track the performance of marketing strategies and adjust based on market feedback and key performance metrics.
- Design marketing campaign concepts aligned with business and sales goals while managing budgets and resources.
- Execute monitor and refine campaigns based on performance insights.
- Develop and refine brand strategy and positioning to align with business and marketing objectives.
- Implement branding initiatives across all channels and assess campaign effectiveness.
- Oversee the creation and execution of content and social media strategies to boost engagement and meet marketing goals.
- Analyze SEO performance and optimize strategies to improve visibility and engagement.
- Plan and execute SEM campaigns continuously monitoring and adjusting to maximize results.
Qualifications
- Bachelors or Masters degree in Marketing Communications Public Relations or a related field.
- Extensive experience in marketing communication with expertise in content strategy brand messaging and public relations.
- Proven leadership experience managing a communications team.
- Strong written and verbal communication skills.
- Proficiency in using digital marketing tools and analytics platforms.
Employment Type
Full Time
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