Patient Marketing Director
Patient Marketing Director
Posted on :
10-12-2024
Employer Active
1 Vacancy
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Job Description
- POSITION: Patient Marketing Director Pharmaceutical/Biotech
- LOCATION: San Diego California
- WORK ARRANGEMENTS: Onsite
ABOUT THE OPPORTUNITY
Northwest Talent Solutions is a leading Technology Finance and Healthcare workplace quality consulting firm partnering with outstanding clients within the private industry and public sector. Were collaborating with a preferred pharmaceutical/biotech client in San Diego to find a talented marketing leader ready to make an impact as Patient Marketing Director.
What Sets Our Client Apart:
- Industry leader in innovative therapeutic treatments
- Substantial investment in directtoconsumer marketing initiatives
- Commitment to improving patient outcomes through breakthrough therapies
- Comprehensive benefits package including health dental vision and 401(k)
- Professional development and growth opportunities
- Relocation assistance available
Your Impact & Contributions:
- Lead transformative directtoconsumer marketing strategies for a flagship brand with $137M annual marketing investment
- Drive strategic vision and execution of integrated marketing campaigns across TV digital and social media channels
- Develop and implement innovative patient engagement strategies that enhance treatment awareness and accessibility
- Build and maintain strategic partnerships with agencies creating compelling creative content that resonates with patients
- Analyze campaign performance metrics and market dynamics to optimize marketing strategy and ROI
- Champion datadriven decision making while maintaining empathy for patient needs
- Collaborate with crossfunctional teams to ensure alignment of patientfocused initiatives
What You Bring to Succeed:
- Track record of leading successful DTC marketing campaigns in pharmaceutical/biotech
- Experience managing substantial marketing budgets and agency relationships
- Proven expertise in TV advertising digital marketing and patient engagement strategies
- Strong analytical capabilities for evaluating campaign performance and market trends
- Experience with patient testimonials and influencer campaign management
- Deep understanding of pharmaceutical marketing compliance requirements
- Bachelors degree required; Advanced degree (MBA/Masters) preferred
- 12 years of relevant pharmaceutical/biotech marketing experience
- Outstanding crossfunctional leadership and collaboration skills
Applicant Insights:
- Describe your experience managing largescale DTC marketing campaigns in pharma/biotech
- Share an example of how youve used data analytics to optimize marketing performance
- What approaches have you found most effective for patient engagement in therapeutic areas
For confidential consideration please apply with your resume insights and salary expectations.
Employment Type
Full Time
Key Skills
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