Communications Manager
Communications Manager
Posted on :
06-12-2024
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1 Vacancy
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Job Description
Job Title: ManagerCommunication Function: MAC
Job Purpose
To maintain and reinforce brand with premium holistic and global schooling
experience that can lead to openings at prestigious global universities.
To make these brands highly recognized and generate interest and aspiration for the brand by
consistently communicating the brands premium values. To create a pull in the target market
towards the brand leading to increase in number and quality of admissions. To generate
strong aspiration and a sense of prestige & pride to be associated with the brand thereby
retaining and attracting best of talent to work at the schools and also overcoming any parent
resistance to premium fees of the schools.
Job Outline
1.) Responsible to develop separate branding strategy for brands in line with the
intent and strategy behind these two distinct school offerings of People Combine.
Develops different strategies for each school product offerings of in line with what is
valued by the target market of each product and the catchment area of each offering.
2.) Responsible to monitor markets.
Responsible to analyze market research reports and be aware of trends in the market
changes in customer preferences competitor moves etc.
Responsible to strategize for brands to always be fresh and contemporary.
3.) Responsible for precise positioning of each brand in all communication to the external
world and in internal communications.
Responsible to reinforce perception through branding that the schools deliver premium global
and holistic schooling experience and equips students with an edge to emerge winners in the
competition for quality college education.
Responsible to develop creatives for usage in marketing campaign (Print Hoarding Inserts
Web site social media and Internet Search engines). Accountable for the advertisements of
the school to earn eyeballs and the brand to be widely recognized and perceived as intended.
Responsible to generate among school parents and students a sense of pride in being
associated with the school and earn their loyalty to the school through creation of a strong
positive awareness of the brand in the market.
Responsible to enhance perceived value of the school offering and create a sense of pride
and prestige to be associated with the school thus overcoming any resistance to the fees
charged by the school (new parents) and to increase in fees effected from time to time
(existing parents).
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Responsible to control and maintain a consistent theme of premium prestigious global
exclusive holistic schooling experience in all modes of communication to the market place
and build a strong association of these values with the brands.
Responsible to control the imagery look and feel choice of colors choice of fonts and text
content of all communication for consistent overall positioning of the brand in line with the
strategy for the 2 brands.
Responsible to publish precise guidelines for standardization in usage of brand imagery (Logo
font colors tag line positioning ratio) in advertisements hoardings sign boards school
stationary visiting cards books certificates marks cards school merchandise school buses
back drops & standees for events etc. by all staff of the school in their communication to
school parents vendors corporate partners etc.
Responsible to review and approve any material for release to press for consistency in
communication of the brand.
4.) Responsible to guide the communication expert in creating creative and classy
communication with a consistent theme.
Guides the communication expert on the theme that should be maintained during a particular
campaign and the broad theme that has to be maintained across all campaigns.
Evaluates various options that the communication expert develops for different campaigns for
the different brand. Responsible to choose the most appropriate option based on association
with the brand and the emotional connect it can potentially create.
5.) Responsible to guide the asst. brand managers to develop and handle the
responsibilities delegated to them. (Each ABM is assigned to own established brands
or to develop new brands)
6.) Responsible to evaluate creative agencies and recommend to CMO and to liaison with
the selected agency and get the best from them in development of creatives.
Responsible to get creatives developed either thru internal team of designers or external
agencies. Accountable to verify and approve the final campaign material in terms of
consistency in the messaging suitability of the visuals to the messaging and the brand and
correct usage of brand images.
Works closely with the creative agency for development of material for specific campaigns.
Responsible to articulate the expectations profile of target audience objective of specific
campaign and pass on the
7.) Responsible to extend support to the BD team for the ATL and BTL activities.
Guides the digital marketing team in terms of usage of visuals sequencing size etc. to ensure
that the brand is not diluted.
Guides the BD team with their media plan Timing frequency and length of campaigns.
Assists the BD team in nurturing leads by running an EMail campaign targeted at raw leads to
exclusive holistic schooling experience in all modes of communication to the market place
and build a strong association of these values with the brands.
Responsible to control the imagery look and feel choice of colors choice of fonts and text
content of all communication for consistent overall positioning of the brand in line with the
strategy for the 2 brands.
Responsible to publish precise guidelines for standardization in usage of brand imagery (Logo
font colors tag line positioning ratio) in advertisements hoardings sign boards school
stationary visiting cards books certificates marks cards school merchandise school buses
back drops & standees for events etc. by all staff of the school in their communication to
school parents vendors corporate partners etc.
Responsible to review and approve any material for release to press for consistency in
communication of the brand.
4.) Responsible to guide the communication expert in creating creative and classy
communication with a consistent theme.
Guides the communication expert on the theme that should be maintained during a particular
campaign and the broad theme that has to be maintained across all campaigns.
Evaluates various options that the communication expert develops for different campaigns for
the different brand. Responsible to choose the most appropriate option based on association
with the brand and the emotional connect it can potentially create.
5.) Responsible to guide the asst. brand managers to develop and handle the
responsibilities delegated to them. (Each ABM is assigned to own established brands
or to develop new brands)
6.) Responsible to evaluate creative agencies and recommend to CMO and to liaison with
the selected agency and get the best from them in development of creatives.
Responsible to get creatives developed either thru internal team of designers or external
agencies. Accountable to verify and approve the final campaign material in terms of
consistency in the messaging suitability of the visuals to the messaging and the brand and
correct usage of brand images.
Works closely with the creative agency for development of material for specific campaigns.
Responsible to articulate the expectations profile of target audience objective of specific
campaign and pass on the
7.) Responsible to extend support to the BD team for the ATL and BTL activities.
Guides the digital marketing team in terms of usage of visuals sequencing size etc. to ensure
that the brand is not diluted.
Guides the BD team with their media plan Timing frequency and length of campaigns.
Assists the BD team in nurturing leads by running an EMail campaign targeted at raw leads to
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build aspirations and interest in the brand.
Handles coordination of ATL in traditional media directly (Print Hoardings inserts)
8.) Responsible to develop pride in association with the brand among school parents.
Composes campus newsletter periodically (to be sent to parents) which are designed to inform
but at the same time create a strong bonding with the brand.
Designs invitations certificates etc. for use by schools using the abilities of the creative
developers in the team.
9.) Responsible to guide and oversee usage of the brand symbols by various sections of
the school in their internal facing and external facing activities.
Responsible to publish precise guidelines for standardization in usage of brand imagery
(Logo font colors tag line positioning ratio)
Informally reviews usage of the brand symbols in school board official stationary pot
templates visiting cards application forms school magazine back drop during school events
school buses visitor ID cards student id cards ...)
10.) Jointly responsible to measure to the best of ability the effectiveness of the various
campaigns to generate enquiry and quality of the leads.
Responsible to design system to measure effectiveness of each campaign in terms of building
awareness and generating qualified leads. Decides allocation of effort and budgets based on
effectiveness of the campaign and channels.
11.) Responsible to guide and develop the brand management team.
Responsible to guide and develop team members consisting of Asst. Brand managers
communication specialist design head and designers.
Responsible to equip the team with necessary tools and trainings for developing the creative
material.
Clearly communicates expectations and targets to each team member and does objective
performance appraisal of the team.
Employment Type
Full Time
Key Skills
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