Senior Brand Manager
Senior Brand Manager
Posted on :
06-12-2024
Employer Active
1 Vacancy
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Job Description
Education: Bachelors in business management & MBA in Marketing
Work Experience: Minimum 46 years experience in Pharma Marketing
Required prerequisites skills/experience for this position:
i. Proficiency with MS Office in an NT/Windows environment
ii. Knowledge of sales tools and techniques creative skills communication skills
usage of external tools such as IMS.
iii. Experience in pharmaceutical marketing and sales
Work Experience: Minimum 46 years experience in Pharma Marketing
Required prerequisites skills/experience for this position:
i. Proficiency with MS Office in an NT/Windows environment
ii. Knowledge of sales tools and techniques creative skills communication skills
usage of external tools such as IMS.
iii. Experience in pharmaceutical marketing and sales
Skills & Attributes
Requirement
Requirement
Strategic and innovative thinking: Define and prioritize the insights needed to
achieve business and marketing goals. The ability to formulate new ideas or to
adapt or use existing ideas in a new or unexpected way to solve problems.
Conceptualizing: Ability to visualize abstract concepts see relations between
them and draw constructive conclusions.
Achievement oriented: Drive and passion to accomplish goals and always
striving to improve processes and be more efficient.
Teamwork & Collaboration: Collaborate internally to build strong external
customer relationships.
Influencing & execution: Influence digital strategy within the organisation in
terms of its impact on structure culture and strategic plans. The ability to
actively promote ideas and initiatives both internally and externally.
achieve business and marketing goals. The ability to formulate new ideas or to
adapt or use existing ideas in a new or unexpected way to solve problems.
Conceptualizing: Ability to visualize abstract concepts see relations between
them and draw constructive conclusions.
Achievement oriented: Drive and passion to accomplish goals and always
striving to improve processes and be more efficient.
Teamwork & Collaboration: Collaborate internally to build strong external
customer relationships.
Influencing & execution: Influence digital strategy within the organisation in
terms of its impact on structure culture and strategic plans. The ability to
actively promote ideas and initiatives both internally and externally.
2
Monitoring & evaluation: Recognize the need for change and support the
implementation of change through positive behavior.
implementation of change through positive behavior.
Roles &
Responsibilities
Responsibilities
Marketing Plan & Promotions
i. Scan external and internal environment draft marketing plan for allocated
products.
ii. Design and pretest promotional tools of the brand plans with Doctors
Consumers and get the buy in of field force for a comprehensive execution of
marketing plan to accelerate demand and sales of allocated products.
iii. Roll out market research studies for key projects to identify effective
promotional campaigns & get the new brand launch strategy / communication
right to meet the requirements of the target audience gain strategic insights
& communication testing for new launches.
iv. Manage the budget for advertising and promotional items.
Field Support
i. Provide timely motivational communication to the field staff gauge market
feedback and followup on successful implementation of the promotional plans
and activities.
ii. Analyze sales forecasts and relevant financials and reporting on product sales.
iii. Conduct field work to demonstrate the plans and gain primary customer
feedbacks.
iv. Liaise with Medical & Regulatory; respond to queries of field staff and medical
practitioners.
New Product Launch
i. Analyze market research data identify gaps in product portfolio draft and
present proposal for new product launch execute launch plan to launch new
products to increase market share.
ii. Coordinate the launch programme to external customers as well as employees.
iii. Liaise with MTO Medical Regulatory Finance and Distribution to emerge with
quality products supported with appropriate scientific evidence
Training.
i. Analyze training needs of the field team liaise with Medical Team design and
support training programs to upgrade field skills of the field team in terms of
disease and product knowledge and brand strategy.
Profit Improvement:
i. Liaise with MTO Regulatory and Finance to explore opportunities and avenues
to improve profit contribution.
i. Scan external and internal environment draft marketing plan for allocated
products.
ii. Design and pretest promotional tools of the brand plans with Doctors
Consumers and get the buy in of field force for a comprehensive execution of
marketing plan to accelerate demand and sales of allocated products.
iii. Roll out market research studies for key projects to identify effective
promotional campaigns & get the new brand launch strategy / communication
right to meet the requirements of the target audience gain strategic insights
& communication testing for new launches.
iv. Manage the budget for advertising and promotional items.
Field Support
i. Provide timely motivational communication to the field staff gauge market
feedback and followup on successful implementation of the promotional plans
and activities.
ii. Analyze sales forecasts and relevant financials and reporting on product sales.
iii. Conduct field work to demonstrate the plans and gain primary customer
feedbacks.
iv. Liaise with Medical & Regulatory; respond to queries of field staff and medical
practitioners.
New Product Launch
i. Analyze market research data identify gaps in product portfolio draft and
present proposal for new product launch execute launch plan to launch new
products to increase market share.
ii. Coordinate the launch programme to external customers as well as employees.
iii. Liaise with MTO Medical Regulatory Finance and Distribution to emerge with
quality products supported with appropriate scientific evidence
Training.
i. Analyze training needs of the field team liaise with Medical Team design and
support training programs to upgrade field skills of the field team in terms of
disease and product knowledge and brand strategy.
Profit Improvement:
i. Liaise with MTO Regulatory and Finance to explore opportunities and avenues
to improve profit contribution.
3
Networking
i. Establish contact with Regional counterparts of assigned portfolio exchange
marketing information migrate best practices to improve overall market share
(of affiliate).
External
i. Liaise and coordinate with external agencies vendors etc. for various
promotional campaigns launch plans and various marketing activities.
ii. Monitor market trends and competitors activities.
Documentation
i. Contribute to collating compiling of documents and submit reports and liaise
with corporate team to gain share and utilize global learnings to affiliate
operations.
i. Establish contact with Regional counterparts of assigned portfolio exchange
marketing information migrate best practices to improve overall market share
(of affiliate).
External
i. Liaise and coordinate with external agencies vendors etc. for various
promotional campaigns launch plans and various marketing activities.
ii. Monitor market trends and competitors activities.
Documentation
i. Contribute to collating compiling of documents and submit reports and liaise
with corporate team to gain share and utilize global learnings to affiliate
operations.
Employment Type
Full Time
Key Skills
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