Digital Marketing Executive - IHC Head Office

ITALIAN HOSPITALITY COLLECTION

Italian Hospitality Collection is a portfolio of hotels resorts and spas handpicked for their beauty history and enchanting surroundings.

Chia Laguna Resort in Sardinia featuring 3 different hotels Conrad Chia Laguna Sardinia Baia di Chia Resort Sardinia Curio Collection by Hilton and Hotel Village with a total of 424 keys and a conference centre with 8 meeting rooms for up to 900 delegates.

Fonteverde Lifestyle & Thermal Retreat in Tuscany a member of the Leading Hotels of the World with 78 keys and 3 meeting rooms for up to 85 delegates.

Grotta Giusti Thermal Spa Resort in Tuscany a member of the Autograph Collection by Marriott with 68 keys and 4 meeting rooms for up to 60 delegates.

Bagni di Pisa Palace & Thermal Spa in Tuscany a member of the Leading Hotels of the World with 61 keys and 3 meeting rooms for up to 100 delegates.

Le Massif Hotel & Lodge in Courmayeur a member of the Leading Hotels of the World with 80 keys and nearby meeting facilities for up to 150 delegates

Sister properties part of the portfolio:

Ambasciatori Palace 160 rooms the first Intercontinental brand of IHG in Italy built in 1900 to host ambassadors in Rome then serving as the American Embassy Library in 1946 an historic building located in the heart of Via Veneto is the ideal place to experience Rome s fusion of ancient history and modern sophistication

Anglo American Florence 118 rooms a historic hotel part of Curio Collection by Hilton which dates to the 19thcentury is in a quiet area of central Florence a 10minute walk from Firenze Santa Maria Novella. The newest property part of the group opened in 2024.

Duo Milan Porta Nuova 239 rooms vibrant design and dynamic spaces that welcome coworking and socializing the hotel marks the MarriottTribute Portfolio s entry into Milan Italy s financial and design capital.

Our mission is to bring together outoftheordinary properties offer our guests memorable experiences in true Italian style give our employees stimulating places to work and grow professionally and achieve our shareholders financial goals.

JOB AIMS

A Digital Marketing Executive is responsible for implementing and managing online marketing campaigns and website to promote a company s products or services. Moreover one of the main goals will be optimize the CRM management and implement strategies and best practises. This role involves working across various digital platforms to increase brand awareness drive traffic and generate leads.

This position is ideal for a motivated and creative individual eager to contribute to a company s online presence and growth through innovative digital marketing initiatives

This role reports to the Digital Marketing Manager splitting the activities and works closely with other departments to maintain a cohesive brand voice and strategic approach.

The candidate will be Milan based.

JOB REQUIREMENTS

Bachelor s degree or any study title in marketing communications business or a related field.

13 years of experience in digital marketing or a similar role.

Proficiency in digital marketing tools and platforms such as Google Ads Facebook Ads Manager and HubSpot.

Knowledge of CRM SEO SEM social media marketing and email marketing.

Strong written and verbal communication skills.

Analytical mindset with attention to detail.

Creative and innovative thinking.

Italian speaking mandatory knowledge of English language.

KEY RESPONSIBILITIES

Digital Campaign Execution:

Execute and monitor digital marketing campaigns across platforms such as website both branded and vanity search engines and email.

Ensure campaigns align with the company s overall marketing strategy budget & Digital Marketing Manager s indications.

CRM:

Management of CRM activities for implementation of best practises and better usage.

Collaborate with relevant departments eg. Revenue to optimize strategies aiming incremental revenue.

Search Engine Optimization (SEO):

Optimize website content to improve search engine rankings.

Conduct keyword research and analysis to drive organic traffic.

PayPerClick (PPC) Advertising:

Manage and optimize paid advertising campaigns on Google Ads Facebook Ads and other platforms.

Track and adjust campaigns to achieve maximum ROI.

Content Creation:

Create engaging content for websites online marketing campaign DEMs ecommerce and email marketing.

Work with designers graphic and content creators to produce visuals and multimedia content.

Local Campaigns Management:

Develop and schedule local marketing campaigns on Facebook based on hotels need to increase ancillary revenue incomes.

Monitor the results and adjust where needed.

Newsletters/DEMs:

Design and execute email campaigns to nurture leads and engage customers.

Analyse open rates clickthrough rates and conversion metrics to improve performance.

Analytics and Reporting:

Use analytic tools to monitor campaign performance.

Prepare regular reports on KPIs and suggest improvements for future campaigns.

Collaboration:

Work with other departments including sales social media and offline marketing to align efforts and deliver cohesive campaigns

Collaborate with external agencies for improving the performances.

Market Research:

Monitor industry trends competitor activity and emerging technologies.

Identify opportunities for new campaigns and innovative strategies.

PERSONAL COMPETENCIES

These are the personal skills qualities and attributes you will need to demonstrate to carry out your job effectively.

Plans organizes and uses a systematic approach to get things done.

Manages time effectively. Prioritizes actions and manages tasks through to completion. Actively seeks opportunities to develop and learn from experience.

Communicates openly and clearly both verbally and in writing. Pitches information at the appropriate level. Listens to the needs of others before contributing.

Develops positive working relationships at all levels. Manages conflict effectively. Motivates and inspires others to perform. Collects and analyses relevant information about a problem.

Continually seeks innovative solutions. Makes conscious decision to go for action.

Not afraid to commit mistakes and learn from them. Accepts personal responsibility to make things happen. Constantly reviews in order to improve.

Selfreliant working with minimal control and direction. Acts on own initiative when appropriate. Takes calculated risks to achieve results.

Thinks ahead developing contingency plans where necessary. Has a drive and determination to succeed.

Contributes and is effective when team working with peers.

Presents powerful arguments which persuade others. Expresses confidence in own ideas and networks with others.

Gains commitment to action from a range of people.

Adapts quickly and positively to new situations. Continues to be productive in changing circumstances.

Excellent business hunter.

A passion for sales and targetbased performance.

KPI KEY PERFORMANCE INDICATORSConversion rate online bookings from vanity website s

Conversion rate online bookings from vanity websites

Room/nights and room revenue

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