Assistant ManagerManager Franchise Partnership Marketing
Assistant ManagerManager Franchise Partnership Marketing
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Job Description
About them
Our client is a licensing and brand management company headquartered in Singapore with offices throughout Greater China & Southeast Asia. They specializes in consumer products licensing retail solutions and promotional/sponsorship opportunities for IP brands.
Overall Responsibilities
The Assistant Manager/Manager Franchise & Partnership Marketing plays a pivotal role in working together with the Business Unit Head (BUH) and alongside with regional franchise team to develop and implement marketing strategies with a major focus on offline retail but not limit to online program to drive licensee sell in retail programs retail popups and products sellthrough for the Licensed Property (brand) which will be align with the regional strategy as set out by the Licensor.
Main Responsibilities
Brand Management:
- In consultation with business unit head and work alongside with regional franchise to develop and implement marketing campaign in line with the set market strategic with a strong focus on offline activation but not limit to online retailer program to drive licensee sell in retail programs and products sellthrough.
- Plan oversee and execute all onground marketing initiatives set forth mall events popup retailer activation etc.
- Responsible for gathering all franchise update and relevant download to the local team (Sales & Creative)
- Development of presentation proposal brand deck update to be used in marketing pitch.
- Identify trends/opportunities across all marketplace channels to drive retail sell thru.
- Measure and analysing the results and effectiveness of each campaign to identify insights that can improve future campaign performance by assessing against goals (ROI and KPIs).
- Stay up to date with the market consumers & competitors.
Marketing & Retail Management:
- Measure and analyse the results and effectiveness of each campaign to identify insights that can improve future campaign performance by assessing against goals (ROI and KPIs).
- Oversee flow of event implementation in all aspects and ensure proper implementation.
- Ensure consistent usage of marketing materials templates retail promotions to support events/product launch/promotions at retail.
- Coordinate all campaign launches to ensure all timelines are met by working with all relevant parties internally and externally (agencies stakeholders creative team etc.)
- Propose seek approvals and monitor event budgets (P&L); seek approvals from Regional Franchise
- Postcampaign report & analysis to deliver reports on the performance of all marketing projects.
- Any other responsibilities assigned as relevant
Brand Visibility at Retail:
- Align with local market strategy formulate retail marketing strategies to drive retail touch points with key retailers. This will include marketing materials templates retail promotions to support product launch/ promotions at retail as well as leading up retail meetings.
- Full visibility of licensee listing category and product development to work on retail business planning.
- Monitor retailer feedback on licensed products and address issues with the Sales team and/or licensee as appropriate.
- Coordinate with various stakeholders (Licensor Licensee retailer PLS creative and BA team) on setup and maintenance of any permanent retail corners.
- Standardize look for all retail corners and Point of Sales Materials and ensure product visibility for all licensed brands and product categories.
- Ensure Creative & BA approvals on all retail corner designs and POP materials.
Qualifications
- A Diploma in Marketing or any equivalent field with minimum 4 5 years experience in retail/marketing or related industry experience
- Candidates with consumer product licensing marketing experience or retailer background with experience on consumer products are preferred.
- Required language(s): English Thai
- Fluent in written and spoken English Thai
- Good working knowledge of MS Office Excel Word Outlook PowerPoint
- Well organized and proactive with excellent attention to detailAbility to perform in a fastpaced and dynamic environment
- Personable and diplomatic in handling partners from all level
- Excellent communication skills (written and verbal) and people management skills
Employment Type
Full Time
