Senior Marketing Consulting Analyst
Senior Marketing Consulting Analyst
Posted on :
04-12-2024
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1 Vacancy
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Job Description
THIS JOB CAN BE FOUND ON OUR EXCLUSIVE JOB BOARD IT IS NOT A DIRECT ROLE AT AUGMENT JOBS
Job Description: Senior Marketing Consulting Analyst
Position Overview:
We are seeking an experienced and strategic Senior Marketing Consulting Analyst to join our team. In this role you will lead complex marketing projects conduct indepth analyses and deliver datadriven strategies to help clients achieve their business objectives. You will play a critical role in developing and implementing innovative marketing solutions mentoring junior team members and fostering strong client relationships. This position offers an exciting opportunity to work on highimpact initiatives across diverse industries while advancing your career in marketing consulting.
- Design and implement comprehensive marketing strategies tailored to clients business goals and market positioning.
- Conduct detailed assessments of clients current marketing efforts to identify areas for optimization and growth.
- Lead the development of integrated marketing plans incorporating traditional digital and emerging channels.
- Analyze complex marketing data including customer behavior campaign performance and market trends to provide actionable insights.
- Use advanced analytics tools (e.g. Tableau Power BI) to create data visualizations that inform decisionmaking.
- Evaluate marketing ROI and recommend strategies to maximize efficiency and effectiveness.
- Conduct primary and secondary research to understand market dynamics consumer preferences and competitive landscapes.
- Benchmark clients marketing performance against industry standards and identify opportunities for differentiation.
- Provide insights into emerging trends technologies and best practices to keep clients ahead of the curve.
- Evaluate clients digital marketing strategies including SEO SEM social media email campaigns and content marketing.
- Recommend and implement enhancements to improve customer engagement conversion rates and overall digital performance.
- Use customer journey mapping to identify pain points and opportunities to improve the customer experience.
- Oversee the planning and execution of marketing campaigns ensuring alignment with clients objectives and target audiences.
- Monitor campaign performance provide insights for optimization and deliver postcampaign analyses.
- Guide clients on audience segmentation channel selection and messaging strategies to enhance campaign impact.
- Act as a trusted advisor to client stakeholders building strong relationships and ensuring alignment with their strategic goals.
- Prepare and deliver presentations reports and dashboards that clearly communicate findings and recommendations.
- Manage project timelines budgets and deliverables ensuring successful outcomes and high client satisfaction.
- Mentor and guide junior analysts fostering their professional development and ensuring the quality of their work.
- Lead project teams coordinating crossfunctional efforts to deliver integrated marketing solutions.
- Contribute to the development of internal tools methodologies and best practices for marketing consulting.
- Stay informed on emerging marketing trends tools and technologies to provide cuttingedge solutions for clients.
- Conduct research and contribute to the firms thought leadership by developing white papers case studies and presentations.
- Propose innovative strategies and solutions to address complex marketing challenges.
- Bachelors degree in Marketing Business Administration Communications or a related field.
- Advanced degree (e.g. MBA) or certifications (e.g. Google Analytics HubSpot Salesforce) is a strong plus.
- 5 7 years of experience in marketing strategy analytics or consulting.
- Proven track record of delivering successful marketing initiatives and driving measurable results.
- Experience with marketing technologies platforms and tools (e.g. Google Ads Salesforce HubSpot).
- Expertise in data analysis and visualization tools (e.g. Tableau Power BI Excel).
- Deep knowledge of marketing strategies tools and channels including digital and content marketing.
- Strong communication and presentation skills with the ability to articulate insights and recommendations to diverse audiences.
- Project management skills with experience leading multiple engagements and meeting deadlines effectively.
- Strategic thinker with a resultsdriven approach to problemsolving.
- Strong interpersonal and leadership skills with a collaborative approach to working with teams and clients.
- Adaptable and able to thrive in a fastpaced consulting environment.
- Passionate about marketing and committed to delivering client success.
Employment Type
Full Time
Key Skills
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