External Communications Manager
External Communications Manager
Posted on :
04-12-2024
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
04-12-2024
Job Description
Overview:
TekWissen is a global workforce management provider headquartered in Ann Arbor Michigan that offers strategic talent solutions to our clients worldwide. Our client is a top manufacturer of roofing and waterproofing solutions in North America operating 30 locations throughout the U.S. They offer a range of products for both commercial and residential roofing along with pavement coatings.
Title: External Communications Manager
Work Location: Parsippany NJ 07054
Duration: 12 Months
Job Type: Contract
Work Type: Hybrid
Job Description:
Team Overview:
- The external communications team at Cdeploys integrated communications strategies and relationshipbuilding with customers and other core stakeholders to generate awareness of the companys market leadership and social impact drive meaningful engagement and dialogue across the industry and build and protect its reputation as a good neighbor and purposedriven organization.
Summary:
- As External Communications Manager for Client Commercial you will play a pivotal part in fostering meaningful connections between our business and external stakeholders.
- Reporting to the Vice President of External Communications you will partner with teams across the Commercial business to develop audiencefocused content for activation across external communications channels in support of the Client Commercial portfolio and objectives.
- With a proven ability to drive results through collaboration and a passion for fostering relationships that benefit both the business and customers you will create and implement engaging educational content for Client Commercial audiences.
- Your core areas of focus will include strategy and content for social media the corporate blog and earned media and direct customer communications support.
Essential Duties:
- Specific responsibilities include but are not limited to:
- Gain a deep understanding of the Client Commercial business and its products its core audiences including Architects Specifiers Building Owners and Commercial Contractors the industry landscape and corporate positioning and translate that into compelling content that reinforces Clients leadership in the space.
- Partner with Client Commercial Product Management in the communications and content planning process to support the Commercial portfolio balancing customer interests and business objectives.
- Serve as the primary representative for External Communications in all Client Commercial marketing planning meetings to align on business priorities and timelines and make commitments on where External Communications will support each initiative across channels.
- Partner with the External Communications Center of Excellence (CoE) on earned media strategy and execution for Client Commercial including the development of integrated communications plans to highlight product announcements customer and project profiles and thought leadership. Develop press releases talking points web and social media copy for announcements and other key external communications as needed.
- Lead social media and blog content strategy and development for Client Commercial determining how to best support business and audience needs on owned channels. Lead content ideation/story mining and content development for products and services partnering with Creative Services to incorporate content requests into briefs and leveraging external partners as needed to develop compelling content that is aligned to campaign guidelines and approved claims as well as channel best practices.
- Manage the endtoend editorial workflow for Client Commercial blog content focused on products & solutions in collaboration with stakeholders and partners from ideation and SEO strategy to assignment and article developmentensuring content moves through the workflow process has the necessary approvals is optimized and ready for publishing. Ensure content assignments come in are published and retired (when applicable) on schedule.
- Partner with the External Communications CoE to integrate content plans into the respective editorial calendars for earned social media and blog channels.
- Collaborate with the CoE to drive both reactive and proactive social media engagement with current and potential followers. Ensure the shared social care response database is uptodate for all topics and serve as the point of escalation when needed.
- Leverage monthly/quarterly reporting and realtime access to dashboards to continuously assess earned media social and blog performance and share of voice for the Client Commercial business to identify opportunities for improvement.
- Deploy benchmarking and social listening tools to keep a pulse on competitive and market trends. Actively share insights with internal partners across the Client Commercial business providing inspiration and thought leadership on new ways to engage target audiences.
- Cultivate a deep understanding of Client Commercial customer needs through direct engagement (e.g. sales ridealongs events and virtual meetings).
- Provide External Communications counsel collaboration and templates to our toptier customers supporting and amplifying their efforts to increase external visibility of their business success and social impact within their communities.
Under This Roof We Require:
- Bachelors degree in Communications Marketing or a related field.
- 710 years of related experience.
- Excellent organizational and project management skills: proven capability to manage everything from strategy to the small details needed to execute the programs
- Strong writing and editing skills and ability to effectively partner across multiple stakeholders external and internal writers and designers to shepherd content to final approved state.
- Ability to move with intention around work and drive consensus across a diverse crossfunctional organization.
- Knowledge of and ability to leverage data analytics to inform decisions and drive continuous improvement.
- Ability to travel as needed approximately 10%.
Under This Roof We Also Value:
- Confident written and verbal communicator across multiple stakeholder groups and levels
- Willingness to challenge the status quo and identify new opportunities to explore.
- Knowledge of media relations and proven ability to secure coverage in support of business objectives.
- Understanding of social media platforms and community management including experience with enterprise tools for social media engagement reporting and listening.
- Experience with blog/SEO best practices content marketing platforms and workflow management.
TekWissen Group is an equal opportunity employer supporting workforce diversity.
Employment Type
Full Time
Key Skills
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