Este es un puesto de trabajo remoto.
An innovative Insurance company with a highly ambitious communication and branding plan in Spain
We are seeking a dynamic and experienced Brand Specialist to join our Client.
The ideal candidate will bring 57 years of expertise in brand management preferably with a background in creative or communication agencies. As a Brand Specialist you will play a pivotal role in developing and executing impactful campaigns for the Spain market launching innovative products and managing integrated communication strategies. Your ability to think strategically and execute creatively will help elevate our brand presence across various channels. You will work with the international team on a daily basis.
Key Responsibilities
Campaign Development:
Create plan and execute compelling advertising campaigns aligned with brand goals and audience insights.
Oversee the creative development process ensuring all deliverables are onbrand and impactful.
Product Launches:
Manage the endtoend strategy and execution of product launches including positioning messaging and gotomarket plans
Collaborate with crossfunctional teams to ensure seamless delivery and impactful rollouts
Media Planning coordination:
Develop and manage media strategies ensuring the right mix of channels to optimize brand visibility and engagement
Collaborate with media agencies to plan and execute media buys across digital print broadcast and social platforms
PR:
Support PR efforts by coordinating with external agencies and internal stakeholders to ensure brand consistency in communications
Assist in crafting press releases managing media relations and overseeing influencer and partnership strategies
DataDriven Insights:
Analyze campaign performance metrics to assess effectiveness and recommend optimizations
Stay updated on market trends and competitors to identify opportunities for differentiation and growth
Brand Consistency:
Ensure all brand communications are cohesive innovative and align with the overall brand strategy
Act as a brand guardian maintaining consistency across all touchpoints
Activation:
Coordinate local activations leveraging our global sponsorships and partnerships local
Supported by the Italian PR team manage visibility opportunities on national media
Budget:
Manage the media budget
Optimization and negotiation of advertising spaces on all useful channels with
media agencies ADV spaces
Requisitos
Requisitions
57 years of experience in brand management preferably in creative or communication agencies
Proven track record in developing advertising campaigns launching products and managing media plans
Exceptional project management and organizational skills with the ability to manage multiple projects simultaneously
Strong analytical mindset with the ability to interpret data and make informed decisions
Creative thinker with a passion for storytelling and a deep understanding of brand dynamics
Experience in public relations and understanding of media relations
Advanced level of English
Nice to have
Excellent communication and interpersonal skills with the ability to collaborate across teams and influence stakeholders
Familiarity with digital marketing tools and platforms (Google Ads Facebook Ads Manager etc.)
Knowledge of influencer marketing and social media trends
Requisitions 5-7 years of experience in brand management, preferably in creative or communication agencies Proven track record in developing advertising campaigns, launching products, and managing media plans Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously Strong analytical mindset with the ability to interpret data and make informed decisions Creative thinker with a passion for storytelling and a deep understanding of brand dynamics Experience in public relations and understanding of media relations Advanced level of English Nice to have Excellent communication and interpersonal skills, with the ability to collaborate across teams and influence stakeholders Familiarity with digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.) Knowledge of influencer marketing and social media trends