Marketing Manager
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3years
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Digital Marketing Strategy:
- Develop and implement comprehensive digital marketing plans aligned with business objectives.
- Identify trends and insights to optimize spending and performance across all digital channels.
Content Development & Management:
- Oversee the creation of highquality industryrelevant content for the website blogs social media and email campaigns.
- Collaborate with teams to produce engaging multimedia content.
Campaign Execution:
- Plan and execute paid and organic campaigns on platforms such as Google Ads LinkedIn and other industryrelevant networks.
- Monitor and report the effectiveness of campaigns using tools like Google Analytics.
SEO/SEM Optimization:
- Manage SEO strategies to improve website ranking and drive organic traffic.
- Conduct keyword research and optimize website structure and content.
Social Media Management:
- Manage and grow the company s social media presence on platforms relevant to the cargo and logistics industry.
- Develop social media strategies to engage target audiences.
Lead Generation:
- Implement targeted digital campaigns to generate qualified leads for sales teams.
- Utilize email marketing and retargeting strategies to nurture leads.
Data Analysis & Reporting:
- Measure and analyze the performance of all digital marketing initiatives.
- Provide insights and recommendations for continuous improvement.
Team Collaboration:
- Work closely with crossfunctional teams including sales operations and customer service to align marketing strategies with overall business goals.
Requirements
Bachelor s degree in Marketing, Digital Media, or a related field. Minimum of 5+ years in digital marketing, preferably in the cargo, logistics, or transportation industries. Proven experience managing SEO/SEM, social media, and display advertising campaigns. Strong knowledge of tools like Google Analytics, Google Ads, and marketing automation software. Proficiency in content management systems (CMS) and email marketing platforms. Excellent analytical and project management skills. Google Ads Certification or Digital Marketing certifications (preferred).
Education
Bachelor
Employment Type
Full Time
