Manager Marketing Communication
Manager Marketing Communication
Posted on :
03-12-2024
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1 Vacancy
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Job Description
Requirements:
- Diploma or Bachelors degree (D3/S1) in Marketing Communications or a related field.
- At least 35 years of experience in the same or a similar role in marketing with experience leading a marketing team.
- Experience in B2B marketing with at least 2 years in a managerial position.
- Creative with skills in digital marketing and media relations.
- Strong understanding of digital (Media Social) and traditional marketing strategies.
- High analytical skills and the ability to use marketing data analysis tools.
- Experience for corporate rebranding
- Fluent in English is a must
Tasks and Responsibilities:
- Strategic Marketing Planning:
- Develop longterm and shortterm marketing plans
- Design marketing strategies tailored to market trends and customer needs.
- Prepare marketing budgets to ensure efficient and effective allocation of funds.
- Analyze the market and understand consumer behavior to design relevant campaigns.
2. Branding and Product Image Management:
- Build and maintain a strong brand image
- Manage all aspects of product branding.
- Develop and execute creative advertising campaigns to increase brand awareness and market demand.
3. Digital and Traditional Marketing Campaigns:
- Plan and execute digital marketing campaigns through social media email marketing websites and relevant ecommerce platforms.
- Optimize the use of digital channels to increase customer engagement and build an online community.
- Manage traditional marketing such as special events sponsorships and print media.
4. Product Development and Promotion:
- Collaborate with the Business development team to create a company business strategy that is in line with consumer trends.
5. Event Management and Marketing Activities:
- Plan and execute promotional events.
- Coordinate with the operations team to ensure a positive customer experience during events or promotions.
6. Market Research and Competitor Analysis:
- Conduct regular market research to understand TPA and insurance industry trends and consumer preferences.
- Analyze competitor activities and brand positioning in the market to identify marketing opportunities and threats.
7. Marketing Team Management:
- Provide training and guidance to the marketing team to achieve the companys marketing goals.
- Collaborate with the sales and operations teams to ensure smooth implementation of marketing strategies across distribution channels.
8. Collaboration with External Partners:
- Coordinate with third parties such as advertising agencies suppliers distributors or other stakeholders to support marketing activities.
- Build and maintain relationships with customers partners and communities that support brand growth.
Employment Type
Full Time
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