B2B Growth Specialist
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1 Vacancy
Job Description
- B2B Focused Strategy: Leverage your B2B marketing experience to develop tailored outreach strategies including cold email campaigns that resonate with professional audiences.
- Audience Segmentation: Utilize data analytics to segment and target audiences effectively ensuring personalized marketing messages.
- Hubspot Integration: Manage and optimize lead tracking and reporting within Hubspot ensuring seamless integration between marketing and sales efforts.
- Data Analysis and Optimization: Track campaign performance using tools like Google Analytics and Hubspot adjusting strategies to maximize ROI.
- Content Creation: Develop engaging and persuasive copy for digital campaigns email outreach and marketing materials tailored to the exhibit and B2B industries.
- Analyzing HubSpot data to measure campaign performance and improve marketing strategies.
- Creating and managing workflows email campaigns and lead nurturing processes within HubSpot.
- Crossfunctional collaboration: Working closely with the content design and development teams to ensure cohesive and effective marketing campaigns.
- Collaborating with the sales team to align marketing strategies with business objectives and sales targets.
Who You Are:
- You focus on the goal not just the execution. You have a track record of solving business problems using marketing as a primary tool versus just running marketing programs.
- You re a spy problem solver. You know you don t have to spend much money to drive big results for the business.
- You would describe yourself as a numbers person. You love using data to tackle problems. You feel at home in a spreadsheet and you have experience building a marketing engine.
- You have experience managing a growth marketing experimentation program. You programmatically ship experiments & measure results before scaling. You always have a handful of experiments running with more in the backlog.
- You ve run growth marketing or been a member of a small growth marketing team at a B2B startup in the past. We need someone that has an idea of what growth marketing is. But hey if you don t have experience and can think of a way to convince us that you are the right person there s a chance.
Requirements
- Proven experience in exhibit marketing or B2B marketing is strongly preferred.
- 3 5 years of experience managing B2B activities across marketing channels.
- Proficiency with Hubspot and familiarity with CRM integrations.
- Datadriven: Proficient with analytics tools (e.g. Google Analytics PoweBi) for KPI tracking. Experienced in testing and optimization (A/B multivariate testing).
- Exceptional written and verbal communication skills with a talent for crafting engaging marketing messages.
- Growth Marketing: Creative problem solver with expertise in scaling and optimizing growth efforts.
- Extensive experience in HubSpot administration including CMS website development and lead management.
Employment Type
Full Time
