Communications Specialist
Communications Specialist
Posted on :
30-11-2024
Employer Active
1 Vacancy
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Job Description
Job Summary
Your mission is to manage the organisations public image implement brand storytelling initiatives and shape key narratives through effective corporate and marketing communications strategies. In this role you will bring your creativity and seasoned writing skills to bring alive themes for a variety of content formats in diverse communications channels.
Job Description/Requirements
Our Vision
Africa s solution to bridging the talent gap.
Africa s solution to bridging the talent gap.
Job Mission
Your mission is to manage the organisations public image implement brand storytelling initiatives and shape key narratives through effective corporate and marketing communications strategies. In this role you will bring your creativity and seasoned writing skills to bring alive themes for a variety of content formats in diverse communications channels.
Reporting to Head of Marketing
Direct Reports Content Developer Community Marketer
Key Responsibilities
Organizational
Implement brand storytelling strategies to strongly position Brighter Monday Kenya as a thought leader within the recruitment and talent industry.
Create internal and external communication strategies for Brighter Monday Kenya.
Work across the organisations focal points to identify media moments and success stories develop and implement relevant
materials and media outreach.
Develop and implement a communication strategy that includes media outreach and social media content creation.
Generate innovative ways to gain quality media coverage across all channels.
Functional
Initiate draft and edit communications materials including press kits fact sheets infographics and multimedia products.
Create Marketing and communication content that resonates with the
audiences
Advise colleagues on media relations and handle media inquiries
Development and maintenance of media contacts and lists
Draft and distribute media advisories news releases and other materials and design and organise media events as appropriate to promote activities of the organisation
Advise and assist colleagues to include media outreach activities such as interviews or press briefings
Work closely with the organisation s media partner to continuously shape the organisation s narratives
Provide effective and timely responses to public information inquiries; and Provide timely strategic advice and creative solutions for dealing with sensitive communications issues and stories
Arrange and coordinate press conferences and plan events.
Support and evaluate the results of communication campaigns with the team
Key Relationships
Group Marketing Head
Marketing Campaign Manager
Creative Designers
Digital Marketing/Performance team
KPIs to measure success
Increased media coverage.
Improved brand perception and share of voice.
Speed and effectiveness of crisis communications.
Sales ROI and customer satisfaction.
Page visits and logins.
Brand valuation.
Audience engagement.
Growth channels
Key Skills & Competencies Skills
Strong written and verbal communication skills are crucial for effective engagement with community members
Ability to understand and address community members needs concerns and feedback is essential.
Proficiency in creating and curating engaging content to maintain a dynamic and active community across all platforms.
Capability to gather and analyse community data to derive meaningful insights for business decisionmaking.
A genuine passion for the brands values products or services and a strong desire to share that enthusiasm with the community.
Familiarity with SEO tools and content management systems used in B2B environments
Impact Storytelling and societal marketing communication campaign.
Requirements
Qualifications
A bachelors degree in Marketing Communications or a related field is
preferred.
5 7 years of experience as a communications specialist with proven
experience in PR opinion pieces Digital MarCom campaigns blog
content web content and more
Previous experience in managing the online communities of B2B
brands.
Previous experience in media production will be an added advantage
Certifications in Brand and marketing and social mediarelated courses
will be an added advantage.
Employment Type
Full Time
Key Skills
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