Brand Manager
Brand Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
1. Conceptual Mapping to understand the current market scenario and highlight future need gaps in the personal care marketplace.
2. Consumer research and market research for better understanding of the brand dynamics consumer needs and market opportunities.
3. Analyze how our brand is positioned in the market and crystallize targeted consumers insights.
4. Take brand ownership and provide the vision mission goals and strategies. Conceptualizing and developing the brand strategy (ethos imagery brand values and purpose of being brand architecture visual & communication strategy selling model competitive strategy and differentiation).
5. Translate brand strategies into brand plans brand positioning and gotomarket strategies.
6. Coordination with external agencies (creative media PR etc) for implementing the Brand Strategy.
7. Lead creative development (tangible and intangible attributes packaging design promotion etc.)and create motivating stimulus to get targeted population to take action.
8. Implementation of Brand & Marketing strategy at ATL and BTL levels with specific focus on point of sales.
Employment Type
Full Time
