Product Marketing Specialist
Product Marketing Specialist
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Job Description
About Company
We are looking for an experienced and creative Product Marketing Specialist to lead the gotomarket strategy for our B2B SaaS cloud product. The ideal candidate will possess a strong understanding of the SaaS business model with proven experience in B2B marketing. You will be responsible for crafting compelling marketing messages positioning the product effectively and working closely with crossfunctional teams including Product Sales and Customer Success to drive growth and engagement.
GotoMarket (GTM) Strategy: Develop lead and execute comprehensive gotomarket strategies for the SaaS cloud product targeting B2B audiences.
Market Research & Analysis: Conduct indepth market research to understand customer needs competitor offerings and market trends. Translate insights into actionable marketing strategies.
Positioning & Messaging: Craft clear and compelling product positioning value propositions and messaging that resonate with target audiences differentiating the product from competitors.
Content Creation: Collaborate with internal teams to create marketing materials such as product datasheets case studies white papers website content email campaigns and blog posts.
Sales Enablement: Work closely with the sales team to create sales tools (presentations FAQs battle cards) and train them on product features competitive advantages and market positioning.
Demand Generation: Partner with the demand generation team to drive lead generation through digital marketing campaigns webinars trade shows and other marketing channels.
Customer Advocacy: Build relationships with key customers to generate testimonials case studies and references. Utilize customer feedback to inform product enhancements and marketing strategies.
Product Launches: Manage product launches from ideation to execution ensuring that the right stakeholders are aligned and the marketing plan is executed on time.
Performance Tracking & Optimization: Measure the success of marketing initiatives using KPIs such as lead acquisition conversion rates and customer engagement. Continuously optimize strategies to improve performance.
Requirements
Ideal Candidature:
- Bachelor s degree in Marketing Business Communications or a related field. MBA is a plus
- 5 to 8 years of experience in product marketing preferably in a B2B SaaS environment.
- Proven experience in creating and executing gotomarket strategies for cloudbased products.
- Strong background in market research competitive analysis and customer segmentation.
- Deep understanding of B2B marketing dynamics and SaaS business models.
- Strong copywriting and content creation skills.
- Proficiency in marketing automation tools (e.g. HubSpot Marketo) CRM platforms (e.g. Salesforce) and analytics tools (e.g. Google Analytics).
- Excellent project management skills with a proven ability to manage multiple initiatives simultaneously.
- Strong analytical skills datadriven mindset and a proactive approach to problemsolving.
- Exceptional communication and collaboration skills to work effectively across teams.
Ideal Candidature: Bachelor s degree in Marketing, Business, Communications, or a related field. MBA is a plus 5 to 8 years of experience in product marketing, preferably in a B2B SaaS environment. Proven experience in creating and executing go-to-market strategies for cloud-based products. Strong background in market research, competitive analysis, and customer segmentation. Deep understanding of B2B marketing dynamics and SaaS business models. Strong copywriting and content creation skills. Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM platforms (e.g., Salesforce), and analytics tools (e.g., Google Analytics). Excellent project management skills with a proven ability to manage multiple initiatives simultaneously. Strong analytical skills, data-driven mindset, and a proactive approach to problem-solving. Exceptional communication and collaboration skills to work effectively across teams.
Employment Type
Full Time
