Marketing and Social Media Specialist
Marketing and Social Media Specialist
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54000 - 54000
1 Vacancy
Job Description
This is a remote position.
Position Summary:
The Marketing and Social Media Specialist is responsible for developing implementing and overseeing the organizations marketing strategies and social media presence. This role plays a key part in enhancing brand awareness driving website traffic and generating leads through creative campaigns engaging content and effective use of digital platforms.
Key Responsibilities:
Social Media:
- Manage and grow the organizations social media presence across platforms (e.g. Instagram LinkedIn Facebook Twitter TikTok).
- Create schedule and publish engaging and relevant content including graphics videos and written posts.
- Monitor and respond to user engagement inquiries and feedback in a timely manner.
- Develop and execute paid social media campaigns to boost reach and engagement.
- Track and report social media analytics including follower growth engagement rates and ROI.
- Stay uptodate with social media trends tools and best practices to optimize performance.
Reviews tracking
- Establishing systems to contact customers following service delivery to boost positive reviews on sites such as Google Product Review Facebook etc
- Engage with unhappy customers and work on solutions with the relevant teams
Content Creation and Branding:
- Write edit and proofread copy for various marketing materials including blog posts website updates and email campaigns.
- Ensure all content aligns with the organization s brand voice tone and visual identity.
- Collaborate with graphic designers videographers and other team members to produce highquality content.
Marketing:
- Develop and execute comprehensive marketing plans aligned with business objectives.
- Create and manage campaigns to promote products services or events.
- Collaborate with internal teams to design and produce marketing collateral (e.g. brochures newsletters presentations).
- Analyse marketing performance metrics and provide actionable insights to improve results.
- Conduct market research to identify trends target audiences and competitive positioning.
Collaboration:
- Work closely with sales product development and customer support teams to align marketing efforts with organizational goals.
Requirements
Qualifications:
Education and Experience:
- 2 years of experience in marketing social media management or a related role.
- Experience with digital marketing tools including SEO email marketing platforms and analytics software.
Skills and Abilities:
- Strong writing editing and storytelling skills.
- Proficiency in social media management tools (e.g. Hootsuite Buffer).
- Knowledge of paid advertising platforms (e.g. Facebook Ads Google Ads).
- Basic graphic design and video editing skills are a plus (e.g. Canva Adobe Creative Suite).
- Analytical mindset with the ability to interpret data and make datadriven decisions.
- Excellent organizational and multitasking skills.
- Ability to work independently and as part of a team in a fastpaced environment.
Performance Metrics:
- Social media engagement growth (e.g. likes shares comments follower growth).
- Website traffic and lead generation from marketing efforts.
- Campaign ROI and conversion rates.
- Content quality and timeliness.
Qualifications: Education and Experience: 2+ years of experience in marketing, social media management, or a related role. Experience with digital marketing tools, including SEO, email marketing platforms, and analytics software. Skills and Abilities: Strong writing, editing, and storytelling skills. Proficiency in social media management tools (e.g., Hootsuite, Buffer). Knowledge of paid advertising platforms (e.g., Facebook Ads, Google Ads). Basic graphic design and video editing skills are a plus (e.g., Canva, Adobe Creative Suite). Analytical mindset with the ability to interpret data and make data-driven decisions. Excellent organizational and multitasking skills. Ability to work independently and as part of a team in a fast-paced environment. Performance Metrics: Social media engagement growth (e.g., likes, shares, comments, follower growth). Website traffic and lead generation from marketing efforts. Campaign ROI and conversion rates. Content quality and timeliness.
Employment Type
Full Time
