Group Head Growth Marketing Brand

This is a remote position.

Job Description:

Our client is seeking a Group Head of Growth Marketing and Brand to lead and scale their group business strategy across all marketing channels and across the different entities. This dynamic role is designed for a growthfocused leader with an entrepreneurial spirit who excels at driving customer acquisition and retention not just through digital marketing but across traditional and modern channels. The ideal candidate will have extensive experience in B2C growth marketing using datadriven insights to optimize campaigns and will be responsible for building a strong authentic brand presence that resonates deeply with consumers. This role requires a balance between driving measurable growth and cultivating a brand that connects with the consumer on an emotional level fostering trust and loyalty across all touchpoints.

Your daily adventures include:

• Lead the development and execution of comprehensive growth marketing strategies that focus on customer acquisition retention and revenue generation across all channels (digital traditional and experiential).
  
• Implement performance marketing initiatives and track KPIs such as customer acquisition cost (CAC) customer lifetime value (CLTV) retention rates and return on marketing investment (ROMI).
  
• Optimize marketing campaigns using multichannel strategies including SEO SEM social media direct mail events partnerships and content marketing to drive customer growth.
  

• Lead the evolution of the Anvil Shield Group brand to ensure it resonates with and inspires our target B2C audience across all touchpoints
  
• Ensure consistent brand messaging and positioning that enhances brand recognition consumer loyalty and emotional engagement.
  
• Drive brand campaigns that build longterm consumer trust and resonate with the core values of the business.
  

• Oversee the execution of integrated marketing campaigns across both digital and traditional marketing channels.
  
• Manage crossfunctional campaigns to drive customer acquisition and retention incorporating content marketing media buying email PR direct marketing social media and experiential initiatives.
  
• Measure analyze and optimize the performance of campaigns using data and realtime feedback ensuring continuous growth and scalability.
  

• Leverage consumer insights data analytics and market research to understand customer behaviors and preferences tailoring marketing strategies for optimal impact.
  
• Continuously track key metrics such as lead generation (MQLs and SQLs) conversion rates engagement levels and brand sentiment to assess and refine marketing strategies.
  

• Create and foster strong relationships with consumers through innovative content and engagement strategies that build brand affinity and customer loyalty.
  
• Use insights to personalize marketing efforts and enhance customer experiences across all channels increasing engagement and reducing churn.
  
• Build and nurture online and offline communities ensuring that the brand becomes an integral part of customers lives.
  

• Lead public relations initiatives to elevate the brand s presence and reputation through media outreach influencer relationships and community engagement.
  
• Develop and implement a communication strategy that keeps consumers informed engaged and connected to the brand across all communication channels.
  

• Lead and inspire a highperforming marketing team fostering a culture of creativity accountability and collaboration.
  
• Provide coaching and mentorship to team members supporting their professional growth and ensuring alignment with companywide growth objectives.
  
• Promote a highperformance culture that values innovation and continuous learning.
  

• Manage the marketing budget ensuring the effective allocation of resources across multiple channels to achieve marketing goals and growth targets.
  
• Optimize spending to maximize ROI and ensure resources are being used efficiently to drive customer acquisition and brand recognition.
  

• Achieve and exceed growth targets in customer acquisition retention and revenue generation across B2C markets.
  
• Track KPIs such as customer acquisition cost (CAC) customer lifetime value (CLTV) conversion rates and return on marketing investment (ROMI).
  

• Increase brand awareness engagement and consumer loyalty through successful brand management and marketing campaigns.
  
• Monitor brand sentiment and reputation through consumer feedback and market research.
  

• Measure the success of multichannel marketing campaigns focusing on ROI engagement and conversion metrics.
  
• Continuously refine and optimize campaigns to ensure they deliver on growth objectives.
  

• Evaluate team dynamics and performance through feedback ensuring alignment with company goals.
  
• Drive innovation within the team and promote a culture of creativity and high performance.
  

• Ensure efficient marketing spend and budget allocation to maximize customer acquisition brand growth and overall ROI.
  
• Track marketing expenditures and adjust strategies based on performance data.
  

Requirements

What it takes to succeed:

• Bachelor s degree in Marketing Business Administration or a related field; MBA is a plus.
  
• 10 years of progressive marketing experience particularly in B2C environments with a strong focus on growth marketing and brand management.
  
• Proven track record of driving growth in highgrowth B2C markets preferably within fintech technology eCommerce or consumer services.
  
• Strong expertise in multichannel marketing strategies with experience in both digital and traditional marketing methods.
  
• Extensive experience using datadriven insights to optimize marketing strategies and campaigns