Marketing and Communication Manager
Marketing and Communication Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
RESPONSIBILITIES AND MEANS
Brand
- Be fully conversant with the brand its standards and its DNA (visual and written communication product service distribution e.g. brand Packages)
- Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
- Manage all marketing/promotional/sales collateral development/production both on and off line
Communications / Public Relations
- Manage a fully integrated communications calendar for the Hotel around events food and beverage public holidays need periods
- Establish and maintain a relationship with Key local press and local media
- Liaise with the regional Communications team to maximise communications exposure
- Ensure all visual and written communication (internal/external offline/online) is fully aligned with the hotels positioning and brand
Sponsorship
- To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
- Drive the marketing and communication (internal and external) of the Hotels CSR commitments
E Marketing
- Effectively manage the hotels content and images through conducting regular website audits
- Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities city/regional tourism organisations
- Manage the hotels website traffic and revenue generation promotional content display
- Manage the hotel email database and e communication activity
- Manage online advertising for the hotel (display banners SEM/PPC etc)
- Manage the online promotion for conference and catering and food and beverage activity at the hotel
- Setup manage social media accounts and sharing sites as relevant to the hotels markets (Facebook Instagram You Tube etc) and develop social networks
- Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor Blogs Forums). Take part in conversations and answer comments as a mediator
- Report to appropriate parties negative comments and discussions
- Identify threats and opportunities in user generated content surrounding our Hotel
- Recommend new alternatives or ideas to develop the Hotels online marketing strategies
Training and Human Resources Management
- Be understanding hotel regulation and master all knowledge in Staff manual
- Carry out any other duties and responsibilities as assigned
- Responsible for understanding all Spa departments training in pertinent emergency procedures and follow strictly treatment protocols
Qualifications :
- 23 years experience preferably in luxury sector/brand or hotel/travel/others industry
- Excellent reading writing and oral proficiency in English and Vietnamese language
- Excellent leadership interpersonal and communication skills
- Detailoriented and highly reliable in thorough execution and followthrough
- Proficient in MS Excel Word & PowerPoint
- Ability to work well in stressful & highpressure situations
- Wellpresented and professionally groomed at all time
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
