Performance Marketing Specialist - Plutus21 Capital
Performance Marketing Specialist - Plutus21 Capital
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Job Description
We are looking for a highly motivated Performance Marketing Specialist to join our team and drive datadriven growth through strategic online campaigns. This role is ideal for a creative and analytical professional who excels in optimizing paid advertising channels managing SEO initiatives and ensuring alignment with overall marketing strategies.
Key Responsibilities:
Paid Media Campaign Management
- Plan execute and optimize performance marketing campaigns across platforms such as Meta Google Ads and other digital channels.
- Analyze campaign performance metrics (CPC CTR ROI) to ensure alignment with project goals.
- Develop creatives and video ads using AI tools to support new lookalike and retargeting campaigns.
SEO and Content Optimization
- Conduct onsite and offsite SEO initiatives including keyword research competitor analysis and SEO audits for partner websites.
- Collaborate with developers to implement technical SEO action items including improvements on CMS platforms like WordPress.
- Optimize website content following the latest SEO best practices and audit recommendations.
Analytics and Reporting
- Use tools like SEMrush Google Analytics 4 (GA4) and Google Ads to track and analyze performance metrics.
- Create detailed reports on campaign performance and SEO efforts providing actionable insights for stakeholders.
Collaboration and Coordination
- Work closely with crossfunctional teams including marketing business development and creative teams to ensure campaigns are aligned with broader organizational goals.
- Communicate campaign progress blockers and next steps to stakeholders.
- Coordinate with external partners and vendors to enhance campaign reach and effectiveness.
Tool Management
- Maintain and manage access to platforms like Google Tags and shared drives.
- Ensure credentials are securely stored and accessible to authorized personnel.
Qualifications and Skills
- Proven experience in performance marketing or growth marketing roles preferably with 2 years in a similar capacity.
- Expertise in managing ad campaigns on Meta and Google Ads platforms.
- Solid understanding of SEO principles including technical SEO and content optimization.
- Proficiency in tools such as SEMrush GA4 Google Ads and CMS platforms (WordPress preferred).
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and organizational skills to manage multiple projects effectively.
- A proactive selfstarter approach to tackling challenges and meeting deadlines.
Employment Type
Full Time
