Product Marketing Manager FMX
Product Marketing Manager FMX
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Job Description
Company Description
By combining the best of human and artificial intelligenceiAdvizes conversational platform enables brands to offer their customers an authentic and personalized online shopping experience on a large scale.
Consumers have massively adopted messaging in their daily lives. 85% of them want to interact with a brand in the same way they interact with their loved ones: via messaging. Its simple personal and engaging.
As a provider of a complete solution for presales and customer service iAdvize has had a single mission since its creation in 2010:to make brands conversational.
To deliver this experience on a large scale iAdvize offers safe compliant and connected AI copilots :
- iAdvize Copilotfor Shoppers: Boost sales 24/7 with an AI shopping assistant to remove purchase barriers and achieve 10x conversions
- iAdvize Copilotfor Agents :Double agent productivity and Increase service quality with reliable AI copilots
iAdvize is also defined by the over 200 talented people who proudly work for us in Nantes (France our headquarters) Paris Dsseldorf (Germany) and Boston (US); We are proud to be a Great Place to Work and a FrenchTech Next 40 and 120 prizewinner.
Job Description
Are you passionate about translating complex product capabilities into clear compelling stories Do you thrive at the intersection of product sales and marketing Join iAdvize as a Product Marketing Manager and play a pivotal role in shaping how we bring our innovative solutions to the retail industry.
Your Responsibilities
Drive Industry Insights
- Deepen our understanding of the retail industry including target audiences and customer needs.
- Develop a clear pointofview on customer pain points and business objectives sharing insights with crossfunctional teams (Product Sales Customer Success and Marketing).
Enable Sales Success
- Establish a robust sales enablement function at iAdvize crafting tools and strategies that boost sales efficiency and productivity.
- Create impactful customerfacing collateral such as firstcall decks and onepagers while defining key messaging (use cases value propositions competitive positioning).
Lead GotoMarket (GTM) Strategies
- Define and execute GTM strategies for iAdvize products ensuring alignment across Product Marketing Sales and Customer Success teams.
- Articulate positioning and packaging/pricing for new products.
- Coordinate actions before and after product launches.
- Influence gotomarket strategies by providing customer and market insights to crossfunctional teams.
Create CustomerCentric Tools
- Collaborate with Marketing and Account teams to develop and share compelling customer stories.
- Develop manage and improve product demonstration assets (demo environments scripts videos) in partnership with the Product team.
Accelerate Commercial Growth
- Define and execute GTM strategies for new markets (geographies verticals segments).
- Partner with data science and insights teams to uncover and act on opportunities that drive GTM efficiency.
- Manage planning and execution of commercial initiatives tracking performance to improve sales velocity and customer success.
Foster Collaboration
- Identify opportunities to strengthen crossfunctional partnerships for maximum scalability as iAdvizes offerings expand.
What were looking for
- 5 years of B2B SAAS product marketing experience You have proven experience translating software product capabilities into differentiating storytelling and business value ideally in the retail/ecommerce or customer experience space.
- Strong understanding of the North American market dynamics customer behaviors and competitive landscape. Proven track record of successfully launching and marketing software products in the North American market.
- Strategic thinking with operational pragmatism You are able to understand and contribute to the evolution of business/product strategy while being pragmatic and passionate for operational challenge.
- Robust analytical skills You are used to analyzing data / facts in order to turn it into sharable insights.
- Excellent communication and presentation skills both written and spoken knowing how to transform complex insights into compelling & actionable stories.
- Experience in building trusted and efficient relationships with Sales Marketing and Product management teams to impact gotomarket practices.
- Solid project management skills knowing how to lead crossfunctional work streams.
- Proficiency in both English and French is highly desired for this role with bilingualism or nativelevel English language skills being a requirement.
Additional information
- Contract: permanentfull time
- Location: Boston or NewYork preferred also open to fullremote from the US EastCoast.
- US Employment Visa required. We do not accept F1 J1 M1. We can accept OPT with oneyear duration.
Why Join Us
In this role you will partner with:
Seojie SHIM VP of Marketing
Yves LE GROUYER Chief Performance Officer(ex: WPP Unilever Richemont)
Florent GOSSELIN Chied Product Officer(ex: DoYouBuzz Zlio)
Mike DE LA CRUZ Chief Strategy Officer(ex: SAP HP Directly)
And many other talented people :)
We offer flexible paid time off and paid parental leave medical plans dental and vision plans life insurance 401(k) savings plans Quarterly & Annual allhands meetings including a companywide trip to the HQ in Nantes France.
The wellbeing of our employees is essential to us and every year our teams take numerous initiatives to ensure that we can all evolve in a working environment conducive to personal and professional fulfillment.
Convinced by the major asset that diversity represents in our teams we are proud to count over 45% of women in our workforce.
We are also convinced that sustainable growth can only be achieved by taking into account ambitious objectives from a societal & environmental point of view. In 2022 we launched a multidisciplinary working group on CSR issues with the aim of reducing our carbon emissions forging responsible partnerships and supporting the conversational transformation of ecommerce towards a more sustainable model.
iAdvize is committed to the diversity of its teams and practices a strict policy of nondiscrimination in recruitment.
All your information will be kept confidential according to EEO guidelines.
Employment Type
Full Time
