Email Campaign Manager
Email Campaign Manager
Posted on :
28-11-2024
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1 Vacancy
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Job Description
Work Timings: 10:15 am 7:15 pm
Working Days: Monday Friday (1st and 3rd Saturdays are working; 2nd 4th & 5th Saturdays are off)
Location: Lower Parel Mumbai (5 minutes from Railway Station)
Reports to: Manager
Work Mode: 100% Work from Office
Age Criteria: Upto 30 years
Why IIDE:
At IIDE we are dedicated to creating a supportive and collaborative work environment that promotes professional growth and impactful contributions. As a leading institution in digital education we offer competitive salaries and numerous opportunities for career development. Join us to be part of a dynamic team focused on shaping the future of digital marketing education and making a significant difference in students lives.
About the Role:
As the Email Campaign Manager at Lower Parel Mumbai you will play a pivotal role in driving customer engagement and retention through multichannel marketing strategies. This role involves managing marketing automation tools crafting compelling campaigns and collaborating with the team to foster longterm customer relationships. You will help lead retention strategies while working crossfunctionally to uphold high standards across all campaigns and initiatives.
What Youll Do:
Customer Retention Strategy and Execution:
Marketing Automation and Campaign Management:
Team Collaboration:
Performance Analysis and Optimization:
Working Days: Monday Friday (1st and 3rd Saturdays are working; 2nd 4th & 5th Saturdays are off)
Location: Lower Parel Mumbai (5 minutes from Railway Station)
Reports to: Manager
Work Mode: 100% Work from Office
Age Criteria: Upto 30 years
Why IIDE:
At IIDE we are dedicated to creating a supportive and collaborative work environment that promotes professional growth and impactful contributions. As a leading institution in digital education we offer competitive salaries and numerous opportunities for career development. Join us to be part of a dynamic team focused on shaping the future of digital marketing education and making a significant difference in students lives.
About the Role:
As the Email Campaign Manager at Lower Parel Mumbai you will play a pivotal role in driving customer engagement and retention through multichannel marketing strategies. This role involves managing marketing automation tools crafting compelling campaigns and collaborating with the team to foster longterm customer relationships. You will help lead retention strategies while working crossfunctionally to uphold high standards across all campaigns and initiatives.
What Youll Do:
Customer Retention Strategy and Execution:
- Assist in developing and implementing multichannel retention strategies for engaging customers across various touchpoints.
- Help create compelling content for cold emails followup emails and drip campaigns to drive engagement.
Marketing Automation and Campaign Management:
- Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage.
- Collaborate in designing and executing customer journeys that support longterm retention goals.
Team Collaboration:
- Work closely with the retention marketing team to manage projects and campaigns.
- Provide input and support to ensure team goals are met.
Performance Analysis and Optimization:
- Analyze the performance of email campaigns focusing on improving key metrics such as open rates and clickthrough rates.
- Assist in providing datadriven insights for continuous improvement of retention strategies.
Requirements
Who You Are:
MustHave:
Should Have:
Nice to Have:
If youre a strategic thinker with a passion for retention marketing and teamwork we encourage you to apply and help enhance our customer engagement and loyalty efforts.
MustHave:
- Experience: Minimum of 2 years in retention marketing focusing on multichannel strategy and campaign execution.
- Technical Skills: Experience with marketing automation tools such as MoEngage WebEngage SFMC or similar platforms.
- Analytical Skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates clickthrough rates and customer engagement.
- Communication Skills: Exceptional written and verbal communication skills especially for crafting engaging content.
- Team Collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth.
- Data Proficiency: Proficient in Google Sheets Excel including functions like VLOOKUP Pivots and SUMIFS for data management.
Should Have:
- Strategic Mindset: Ability to assist in designing and implementing comprehensive retention strategies across Email SMS and WhatsApp.
- Customer Journeys: Proficiency in creating customer lifecycle journeys to engage users at various touchpoints.
- Referral Program Management: Experience in supporting referral programs to increase customer loyalty.
- ProblemSolving: Ability to provide insights for continuous campaign optimization and address challenges proactively.
Nice to Have:
- Industry Knowledge: Understanding of the latest trends and best practices in retention marketing.
- Innovation: Ability to suggest innovative ideas to enhance marketing strategies based on previous experiences.
- CrossChannel Coordination: Experience in collaborating with other marketing teams.
- Adaptability: Ability to thrive in fastpaced environments with shifting priorities.
If youre a strategic thinker with a passion for retention marketing and teamwork we encourage you to apply and help enhance our customer engagement and loyalty efforts.
Qualifications: While formal education and qualifications are important, we care mainly about your attitude, your work ethic, your desire to learn, and your ability to fit into our existing team culture! Fair knowledge of Digital Marketing tools and proficiency in Google Sheets and G-studio. Strong analytical, written communication and research skills and the ability to gather and interpret data to drive decision making. Ability to work independently and in a team environment. You must be incredibly organized and process-driven with a strong eye for detail. Someone who defaults to believing all problems are solvable and is resourceful enough to find a solution using their initiative.
Employment Type
Full Time
Key Skills
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