Manager Marketing Analytics
Manager Marketing Analytics
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Salary Not Disclosed
1 Vacancy
Job Description
Role Overview:
- Serve as a thoughtpartner and liaison for channel and product teams; conducting analyses building reports and advising on testandlearn efforts.
- Facilitate regular conversations with functional leaders across the organization focused on using data to improve execution and performance.
- Work with the Senior Director Product team and IT stakeholders to improve the design and function of the Business Intelligence ecosystem.
- Help manage and prioritize work for parttime contractors agencies and vendor resources.
- Work with the Senior Director to improve the taxonomy process and technical infrastructure that supports data work across M&C.
- Champion a hybrid Service/SelfService analytics model within M&C educating peers as you collaborate on data projects.
Key Qualifications:
- 5 years experience working in a datafocused marketing role.
- A track record of delivering insights and driving performance through data.
- Experience writing SQL queries for data transformation and analysis. (Experience with Databricks and/or dbt is a plus.)
- A history of building and leveraging dashboards in a Business Intelligence tool (PowerBI preferred).
- Experience working with Marketing data across Paid Owned and/or Earned channels including Advertising Search and Web Analytics.
- Understanding of data cloud concepts related to storage computing transformation and analysis.
- Familiarity with key digital analytics concepts including personalization experimentation tag management and web languages (HTML CSS).
Core Skills:
- Strong interpersonal verbal and written communication skills with a knack for presentation.
- A love for synthesizing complex information and conveying ideas in an accessible manner.
- An intrapreneurial mindset seeking ways to continuously improve both outputs and workflows.
- Ability to conduct competitive analysis and market research to understand industry trends customer preferences and opportunities for growth.
Employment Type
Full Time
