Retail Development Manager
Retail Development Manager
Posted on :
25-11-2024
Employer Active
1 Vacancy
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Job Description
About the Company
- Our client is the fastestgrowing Korean convenience store chain and they are looking for a dynamic individual to join their team as Merchandising Senior Manager.
Job Responsibilities
InStore Promotional Campaigns
- Develop and execute instore promotions sales events and seasonal campaigns to boost foot traffic and drive sales.
- Coordinate and manage promotional activities including product launches sales events discount offers and customer loyalty programs.
- Ensure that promotions are aligned with overall brand strategy and corporate marketing initiatives.
- Frequent visits to retail locations for handson execution and monitoring of campaigns.
Strategic Partnership Development
- Research and identify potential partners (brands local businesses influencers etc.) that align with the stores target audience and brand values.
- Negotiate partnership terms including cobranding opportunities joint events product collaborations or influencer endorsements.
- Design joint campaigns with partners utilizing both instore and digital marketing channels to drive customer engagement.
Customer Engagement & Experience
- Develop strategies to engage customers and create memorable instore experiences (e.g. product demonstrations sampling or exclusive instore events).
- Ensure promotional activities are customercentric and enhance the overall shopping experience.
Sales & Foot Traffic Analysis
- Monitor and analyze sales performance foot traffic and the success of instore promotions using KPIs and sales data.
- Provide regular reports to senior management including recommendations for improvements based on datadriven insights.
Collaboration with Store Teams
- Work closely with store managers sales teams and staff to ensure smooth execution of promotional activities and campaigns.
- Train and brief store teams on new promotions ensuring they understand the objectives and are equipped to engage customers effectively.
- Collaborate with the store operations team to optimize store layout and flow during promotional periods.
CrossFunctional Team Coordination
- Work closely with the marketing sales and operations teams to ensure that promotional strategies are aligned and executed consistently across all channels.
- Collaborate with the product development or sourcing teams to ensure availability of promotional items and stock levels.
- Coordinate with external vendors and suppliers for promotional materials POS displays and other marketing collateral.
Vendor & Supplier Coordination
- Liaise with external suppliers and vendors to source promotional materials pointofsale (POS) displays and other necessary items.
- Negotiate and coordinate promotional support from external partners when necessary (e.g. sampling product demonstrations or giveaways).
Budget Management
- Oversee the promotional budget ensuring that activities are costeffective and provide a measurable return on investment (ROI).
- Monitor and manage spending within the allocated budget for each promotional campaign.
Market Research and Trend Monitoring
- Stay updated on current retail trends competitor promotions and customer preferences to inform the development of new instore promotional strategies.
- Conduct market research to understand customer needs and desires ensuring that promotions remain relevant and attractive.
Job Requirements
- Bachelors degree in Marketing Business Retail Management or a related field.
- Minimum of 58 years of experience in retail marketing promotions or event management or a related role preferably within the convenience store or retail industry.
- Strong understanding of retail trends consumer behavior and instore marketing best practices with the ability to drive sales.
- Excellent project management organizational and communication skills.
- Ability to work collaboratively with crossfunctional teams store operations and external vendors.
- Creative detailoriented and resultsdriven with a strong focus on customer engagement.
- Proficient in Microsoft Office (Excel Word Powerpoint) knowledge of retail analytics tools is a plus.
Remuneration
- MYR 8000 MYR 15000
Consultant in charge
- Kah Wai
Employment Type
Full Time
Key Skills
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