User Engagement Lead
User Engagement Lead
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Salary Not Disclosed
1 Vacancy
Job Description
As the User Engagement Lead you will drive user onboarding engagement reactivation and social connection ensuring users feel consistently motivated and satisfied. You will own lifecycle marketing campaigns that utilize datadriven insights to enhance the user journey.
Key Responsibilities
Core Product Engagement
- Collaborate with the product team to create contextual feature discovery and promote new feature launches.
- Drive KPIs by leveraging email push IAM and other communication channels to connect with users effectively.
Lifecycle Strategy and Engagement
- Onboarding Optimization: Lead initiatives to ensure new users have a smooth engaging onboarding experience setting the stage for longterm retention.
- DataDriven ReEngagement: Utilize behavioral triggers and tailored nudges to keep users actively engaged with the app.
- ReActivation Campaigns: Design personalized outreach efforts to reengage inactive users using targeted messaging and tailored offers.
- Social Activations: Develop friend invites community activities and social prompts to encourage interaction and foster connections within the app.
Campaign Management and Lifecycle Operations
- EventBased Campaigns: Plan and execute themed events or challenges that promote group participation and build excitement among users.
- LimitedTime Offers: Develop seasonal promotions exclusive bonuses and timesensitive offers to enhance user excitement and urgency.
- Personalized Reactivation Campaigns: Craft reactivation campaigns tailored to dormant users using data insights to draw them back into the fold.
CrossFunctional Collaboration
- Work closely with product marketing and data teams to align campaigns with business goals and ensure seamless execution.
- Share performance insights user behavior trends and strategic recommendations to improve engagement initiatives continually.
Who You Are
- Experimentation and Growth LeaderA strategic thinker with a bias for action and a passion for testing hypotheses learning fast and iterating to find scalable solutions.Adept at balancing bigpicture strategy with handson execution thriving in a culture that values curiosity and continuous improvement.
- UserCentric: A deep understanding of user behavior with a passion for crafting engaging experiences that keep users motivated to return.
- Dynamic ProblemSolver: Thrives in dynamic fastpaced environments with a proactive approach to ownership and execution.
- Lifecycle Optimization Expert: Experienced in designing strategies for user onboarding reengagement and retention with a focus on lifecycle optimization in B2C companies.
- DataDriven Marketer: Proficient in analytics tools like Amplitude Looker or Tableau using insights to improve engagement and retention.
- CRM Expert: Skilled in CRM platforms like Braze MoEngage or Iterable with expertise in creating automation workflows segmentation and targeting strategies.
- Innovative Campaign Creator: A strong background in designing eventbased campaigns limitedtime offers and personalized reactivation efforts that drive excitement.
- Collaborative Partner: Experienced in crossfunctional teamwork aligning with various departments to execute successful campaigns.
Experience and Skills
- 5 years in user engagement lifecycle marketing and CRM preferably in B2C companies.
- Expertise in CRM and lifecycle marketing platforms to design complex workflows and datadriven campaigns.
- Strong copywriting campaign design and content creation abilities.
- Proven success in driving KPIs related to user activation engagement and reactivation.
- Fluent in English.
Why join us
This is your chance to lead user engagement efforts in a dynamic fastgrowing environment. Youll have the opportunity to directly shape how we connect with users fostering meaningful interactions and driving impactful results.
- Remotefriendly & Flexible hours: Work from anywhere with performance focused on results not hours.
- Apple devices for work
- Health insurance coverage
- WellBeing program
- Unlimited timeoff policy
Join us in delivering an unparalleled user experience!
Employment Type
Full Time
Company Industry
Key Skills
- Business Development
- Employee Orientation
- Public Health
- Account Management
- VersionOne
- Conflict Management
- Project Management
- Relationship Management
- Team Management
- Customer relationship management
- Human Resources
- Public Speaking
