Serve as the primary expert in Technical and Functional SAP Marketing / SAP Marketing Cloud.
Provide comprehensive support to internal marketing teams assisting with key tasks.
Collaborate closely with crossfunctional teams to ensure alignment on campaign goals and strategies.
Strong experience in supporting marketing teams with segmentation target group creation and content building. Should have experience on the following aspects of SAP Marketing Cloud:
Business Roles and Authorizations
Data Modeling using Business Application Studio
Exposure to Marketing Extensibility Segmentation Configuration
Deep knowledge in Interaction Contacts Segmentations Campaigns Interactions Products Offers and other Marketing functionalities
Custom Fields and Custom Logic implementation
Data import and export
Scores RuleBased Scores Extensibility of RuleBased Scores
Content Studio Features
Integration capability with SAP and nonSAP third party systems
Communication user Communication system and communication arrangement setup
Setting up Email and SMS service provider like Amazon Ses SAP email server.
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