Marketing Officer
Marketing Officer
Posted on :
23-11-2024
Employer Active
1 Vacancy
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Job Description
MARKETING OFFICER
JOB DESCRIPTION
Location: Accra
Industry: Human Resources
Reports to: Managing Director
Our client is an organisational development and management consulting firm
Scope
The Marketing Officer will be responsible for designing implementing and managing the companys marketing strategies to enhance brand awareness generate leads drive customer engagement and increase clientele.
Key Responsibilities
- Develop and execute marketing strategies and campaigns aligned with the companys objectives targeting both B2B and B2C audiences.
- Manage the companys website ensuring it is optimized for search engines (SEO) SEM.
- Regularly update content to reflect the latest offerings and industry trends.
- Create compelling Ads and videos for various digital channels including social media platforms blogs email newsletters and online advertisements.
- Monitor and analyze the performance of digital marketing campaigns using web analytics tools (e.g. Google Analytics) and make datadriven decisions to improve conversion rates.
- Manage social media accounts and engage with followers to build brand loyalty and drive traffic to the companys website.
- Monitor and promptly update management of new business requests and inquisitions from clients and prospects.
- Monitor online reviews and respond promptly to customer inquiries and feedback maintaining a positive brand reputation.
- Prepare regular reports on marketing performance and present findings to management highlighting successes challenges and opportunities for improvement.
Requirements
Requirements
- A Bachelor s degree in Business Administration Marketing Communications or related field.
- A minimum of two (2) years of experience in the same or similar role.
- Strong understanding of digital marketing channels including SEO SEM social media email marketing and content marketing.
- Proficiency in using digital marketing tools and platforms such as Google Analytics SEMrush Hootsuite and WordPress.
- Ability to use Canva and other digital editing tools.
- Proven ability to close deals and increase brand market share.
- Excellent written and verbal communication skills with the ability to create engaging Ads for different target audiences.
- Excellent negotiation market research and client management skills.
- Excellent time management skills.
- Proficiency in using the Microsoft Office Software suite (i.e. MS Word Excel and PowerPoint)
Competencies
Detail Oriented Team Player Analytical Innovative CustomerOriented.
Requirements A Bachelor s degree in Business Administration, Marketing, Communications or related field. A minimum of two (2) years of experience in the same or similar role. Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. Proficiency in using digital marketing tools and platforms, such as Google Analytics, SEMrush, Hootsuite, and WordPress. Ability to use Canva and other digital editing tools. Proven ability to close deals and increase brand market share. Excellent written and verbal communication skills, with the ability to create engaging Ads for different target audiences. Excellent negotiation, market research, and client management skills. Excellent time management skills. Proficiency in using the Microsoft Office Software suite (i.e. MS Word, Excel and PowerPoint) Competencies Detail Oriented, Team Player, Analytical, Innovative, Customer-Oriented.
Employment Type
Full Time
Key Skills
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