ACG2374JOB
Our client is a leading retail company who is looking for a qualified candidate to join their firm.
Overall Marketing Strategy
Chi n l c Marketing t ng th
Develop and implement the overarching marketing strategy to grow the bookstore chain covering both digital and offline channels.
X y d ng v tri n khai chi n l c marketing t ng th ph t tri n chu i nh s ch bao g m c c c k nh truy n th ng s v truy n th ng offline.
Ensure alignment of marketing efforts with business objectives and brand goals.
m b o c c ho t ng marketing ph h p v i m c ti u kinh doanh v nh h ng th ng hi u.
Retail and Brand Growth
Ph t tri n th ng hi u v chu i b n l
Lead the development and execution of brandbuilding initiatives to enhance recognition and market positioning.
D n d t ph t tri n v th c hi n c c s ng ki n x y d ng th ng hi u t ng c ng nh n di n v v th th tr ng.
Manage and optimize marketing campaigns that drive customer acquisition retention and longterm loyalty for the bookstore chain.
Qu n l v t i u h a c c chi n d ch marketing nh m thu h t kh ch h ng duy tr v t o d ng s trung th nh l u d i cho chu i nh s ch.
Team Leadership and Development
L nh o v ph t tri n i ng
Lead and mentor a diverse marketing team developing their skills and fostering a collaborative work environment.
L nh o v o t o i ng marketing a d ng ph t tri n k n ng v t o d ng m i tr ng l m vi c h p t c.
Ensure the team is aligned with company goals marketing strategies and performance metrics.
m b o i ng ho t ng ph h p v i c c m c ti u c ng ty chi n l c marketing v c c ch s hi u qu c ng vi c.
Digital and Offline Integration
T ch h p Marketing s v Offline
Oversee the integration of digital marketing efforts with traditional offline marketing channels to create a cohesive customer experience.
Gi m s t vi c t ch h p gi a c c chi n l c marketing s v offline nh m t o ra tr i nghi m kh ch h ng li n m ch.
Drive innovation and adaptation of the latest digital marketing trends while optimizing traditional marketing tactics.
Th c y s s ng t o v p d ng c c xu h ng marketing s m i nh t trong khi t i u h a c c chi n thu t marketing truy n th ng.
DataDriven Marketing
Marketing d a tr n d li u
Lead the analysis of market data customer insights and business performance to adjust marketing tactics and strategies.
L nh o vi c ph n t ch d li u th tr ng th ng tin ng i ti u d ng v hi u qu kinh doanh i u ch nh chi n thu t v chi n l c marketing.
Utilize data and customer feedback to improve campaigns optimize spending and measure ROI.
S d ng d li u v ph n h i t kh ch h ng c i thi n c c chi n d ch t i u h a chi ph v o l ng l i t c u t (ROI).
Marketing Communication & Crisis Management
Truy n th ng Marketing v Qu n l kh ng ho ng
Oversee all internal and external communications related to marketing campaigns including PR activities and crisis management.
Gi m s t t t c c c ho t ng truy n th ng n i b v b n ngo i li n quan n c c chi n d ch marketing bao g m c c ho t ng PR v x l kh ng ho ng.
Provide guidance to the CEO and leadership team on communications strategies during potential PR crises.
Cung c p s t v n cho CEO v nh m l nh o v chi n l c truy n th ng trong c c t nh hu ng kh ng ho ng truy n th ng.
Requirements
Bachelors degree or higher in Marketing Business Administration or a related field.
T t nghi p i h c tr l n chuy n ng nh Marketing Qu n tr kinh doanh ho c c c ng nh li n quan.
At least 5 years of experience in a senior marketing role with experience in retail chains or large organizations (preferably with over 1500 employees and 15 stores).
t nh t 5 n m kinh nghi m trong vai tr marketing c p cao c kinh nghi m l m vi c t i c c chu i b n l ho c c c t ch c l n ( u ti n c tr n 1500 nh n vi n v 15 c a h ng).
Proven track record of successful marketing campaigns and brand growth in a retail or service environment.
C th nh t ch r r t trong vi c tri n khai c c chi n d ch marketing th nh c ng v ph t tri n th ng hi u trong m i tr ng b n l ho c d ch v .
Strong understanding of both digital and offline marketing strategies.
Am hi u s u r ng v chi n l c marketing s v marketing offline.
Excellent leadership and team management skills with experience in managing crossfunctional teams.
K n ng l nh o v qu n l i ng xu t s c v i kinh nghi m qu n l c c nh m a ch c n ng.
Ability to analyze data track performance and adjust strategies based on measurable outcomes.
Kh n ng ph n t ch d li u theo d i hi u qu v i u ch nh chi n l c d a tr n k t qu c th o l ng c.
Strong communication negotiation and presentation skills.
K n ng giao ti p m ph n v thuy t tr nh xu t s c.
Deep knowledge of retail industry trends consumer behavior and market dynamics.
Am hi u s u s c v c c xu h ng trong ng nh b n l h nh vi ng i ti u d ng v ng l c th tr ng.
Contact: Hieu Nguyen or Ngan Nguyen or Ly Nguyen
Due to the immense number of applications only shortlisted candidates will be contacted.
Education Bachelor's degree (or above) in Marketing, Business Administration, Economics, International Trade. Experience 5+ years of experience in the field of Communication expertise. 2 years of B2B marketing experience in the industrial manufacturing sector is a plus. Language skill Proficient in English (4 skills: Listening, Speaking, Reading, Writing). English certification: TOEIC > 650/ IELTS > 5.0 or Chinese: HSK 3, Professionals requirements Strong understanding of B2B marketing strategies and international market channels. Proficient in marketing and communication tools, including advertising and campaign performance metrics. Relevant marketing and communication certifications. Knowledgeable in import/export, international sales, and B2B market access. Application language: Vietnamese Working location: - Office: No. 14-15, A18-BTSL2, Le Trong Tan, An Khanh, Hoai Duc, Hanoi. - Factory: Road D1 - Yen My 2 Industrial Park - Yen My District - Hung Yen Province.