Field Marketing Manager US MFMx
Field Marketing Manager US MFMx
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Job Description
Trustpair empowers large global companies to eliminate vendor payment fraud with a market leading account validation automation platform. Trustpair serves over 300 enterprise customers helping finance teams protect against 100% of fraud attacks.
The companys global presence includes offices in New York City Paris and Milan. Our team is composed of 100 employees with 15 different nationalities who are dedicated to payment security. Trustpair raised 20 million euros to accelerate international growth and equip finance leaders with the tools needed to tackle sophisticated fraud tactics such as AI deepfakes cyber attacks and more.
About the role
As part of ourcontinued growth Trustpair is seeking a US Field Marketing Manager to join our team in NYC.
Playinga crucial role in bridging the gap between marketing and sales youllcraft andexecute marketing strategies in the US that align with our evolving business objectives. Our Field Marketing Manager will drive brand awareness andlead generation whichwill accelerate the sales pipeline within our North American market.
This position is open to candidates based in NY state with at least one day in office per week.
What youll do:
Event Planning and Execution
- Local Events Benchmark: Monitor all local events related to our industry and align with the Central Marketing Team on which events to add to Global Roadmap
- Lead Generation Events: Organize and execute events (e.g. trade shows conferences) aimed at generating leads and driving pipeline
- Local and Regional Event Coordination: Ensure that all events align with the companys goals and messaging while adapting strategies to fit the US market
Community Engagement and Brand Advocacy
- Community Events: Plan & host community appreciation events with local partners customers prospects and business players
- PR: Manage PR agency on a weekly basis to increase brand awareness and position as an expert on local trends
- Influencer Engagement: Work with local influencers and brand advocates to amplify the companys message and strengthen relationships with target audiences
- Partner Marketing Initiatives: Manage local marketing coinitiatives with key partners (Tier 1 software integrators advisory firms etc.) to cohost events webinars and other marketing activities
Campaign Development and Execution
- Localized Marketing Campaigns: Design and implement targeted field marketing campaigns that resonate with the needs and culture of the US market
- Outbound campaigns:Partner with sales to create personalized outreach on specific territories/persona/industries and sync with the European team to setup cold outreach
- Email marketing: Produce marketing emails tailored to the American market taking into account cultural linguistic and businessspecific nuances
- Content Localization: Work with the central marketing team to adapt global content for local markets ensuring relevance and cultural fit
Local Market Research and Competitive Analysis
- Market Intelligence: Continuously gather insights on local market trends competitor activities and customer needs to inform marketing strategies
- Trend Spotting: Use market research to identify emerging opportunities and threats and adjust campaigns or messaging accordingly
- Competitor Benchmarking: Analyze competitor events campaigns and tactics to stay ahead in the market
CrossFunctional Collaboration
- Product Marketing Collaboration: Work with the central marketing team to ensure messaging is consistent and aligned with the product roadmap and market needs
- Feedback Loops: Provide feedback from the field to central marketing and product teams to improve messaging campaigns and product development
- Coordination with Marketing Operations: Ensure that all activities are measurable properly tracked in CRM systems and reported accurately for future optimizations
Whats in it for you
- Opportunity to be part of a fastgrowing scaleup
- An impactful role; tailoring our marketing and lead gen efforts to the US
- Join our US team as the first Field Marketer where initiatives and new ideas are welcomed
- Huge growth opportunity
- Work in a flexible hybrid remote environment and culture that will boost your career skills (autonomy leadership and ownership)
- Benefit from our Marketing Team in Europe who serve as acenter of excellence
Why join Trustpair A list of our perks here!
MustHaves:
- At least 5 years experience in field marketing ideally ina fastscalingSaaS B2B environment
- Prior experience in event planning and management from conception to execution
- Knowledge of CRM & marketing automation tools (e.g. Hubspot livestorm etc)
- Experience in localized copywriting
- Excellent written and verbal communication skills
- Youre a selfstarter with the initiative to drive projects to completion independently thanks to yourmeticulous attention to detail and deadlines
- Youre data driven using analysis to make decisions report on event and campaign success ROI and lead generation
- Native level English
- You possess creative problemsolving skills
Recruitment Process
- Prescreening call with our Talent Acquisition(30min)
- Experience interview with our Head of Global Marketing (1h)
- Case study interview on site with our Head of Global Marketing & CEO (1h)
- Coffee fit with two members of our team
Equal Opportunity Statement
Trustpairs policy is to provide equal employment opportunity in all of our employment practices without regard to race color religion sex national origin ancestry marital status protected veteran status age individuals with disabilities sexual orientation or gender identity or expression or any other legally protected category.
Applicants for all positions in Trustpair must be legally authorized to work in the country which they are applying for or be a citizen from Schengen / EU zone. The verification of employment eligibility will be required as a condition of hire.
Employment Type
Full Time
