Position Title: Digital Marketing Specialist
Location: Brazil
Overview:
You will be specializing in the acquiring initiatives of new customers or leads for a business through online channels that involves developing and executing strategies tailored to attract
and engage potential customers. The ability to yze data and monitor key performance indicators to optimize acquisition efforts aiming to maximize the return on investment (ROI) and expand the customer base is a must. This role requires a deep understanding of target audiences effective ad targeting and constant adaptation to evolving digital trends to drive successful customer acquisition for the organization.
Job Responsibilities:
1. Aggressively approach digital marketing channels and materials for lead generation and user acquisition guided by trends and insights.
2. Develop and manage marketing strategies across various channels including social media platforms SEO and SEM.
3. Monitor and optimize online campaign results focusing on key metrics like cost per lead cost per acquisition.
4. Calculate precise marketing budgets yze campaign performance and collaborate with internal and external teams while staying informed about industry trends through
market research.
5. Develop creative content strategies to drive acquisition objectives.
Job Requirements:
• At least 5 years of experience in digital marketing with a minimum of 2 years of team management experience.
• Candidate must possess at least a Diploma Bachelor’s Degree / Post Graduate Diploma/Professional Degree in Marketing M Communication or Advertising/Media.
• Required language(s): English and Portuguese.
• Strong communication and interpersonal ss.
Competencies:
• Proficiency in using ytics tools to track and measure campaign performance then translating data into actionable insights for optimization.
• S in creating compelling and relevant content to engage potential customers including blog posts videos infographics and more.
• The ability to conduct thorough market research to understand the target audience competition and industry trends allowing for more effective acquisition strategies.
• Knowledge of CRO techniques to enhance the user experience increase conversion rates and turn website visitors into customers subscribers or leads.
• Sales and business driven mindset.
• Highly observant and curious on acquisition od.
Job Highlights:
1. Enjoy a 13th month salary along with a range of attractive benefits.
2. Unlock lucrative performance bonuses based on your achievements.
3. Experience biannual performance evaluations to track your progress.
4. Fostering learning and development culture (career growth).
5. Globalisation exposure