Job Job Title: New Product Development (NPD) Executive
Position Summary:
The New Product Development (NPD) Executive is responsible for driving the creation and introduction of innovative products that align with market trends and organizational goals. This role requires collaboration across departments research into customer needs and efficient project management to ensure timely product launches.
Key Responsibilities:
Conduct market research and analyze consumer trends to identify opportunities for new product development.
Develop and execute product development strategies in collaboration with crossfunctional teams including R&D marketing and production.
Create detailed product specifications and manage timelines for new product launches.
Oversee product prototyping testing and iteration processes.
Collaborate with the marketing team to design gotomarket strategies and promotional campaigns.
Ensure product compliance with industry regulations and quality standards.
Monitor competitor activity and provide insights to inform product development decisions.
Prepare reports on product development progress and postlaunch performance metrics.
Requirements
Qualifications:
Bachelor s degree in Business Marketing or a related field.
23 years of experience in product development or project management.
Strong analytical skills and a creative mindset.
Excellent communication and interpersonal skills.
Proficiency in project management tools and software.
Knowledge of market research methodologies and product lifecycle management.
Key Performance Indicators (KPIs) for New Product Development Executive
Number of New Products Launched: Successfully launching X products within the planned timeline.
TimetoMarket: Average time taken from concept approval to product launch.
Cost Efficiency: Staying within or under budget for product development projects.
Market Adoption Rate: Percentage of target customers adopting the new product within the first X months.
Customer Satisfaction Score (CSAT): Customer ratings for the new product s performance and usability.
Revenue Contribution: Revenue generated by newly launched products as a percentage of total revenue.
Product Success Rate: Percentage of new products meeting or exceeding sales targets within X months of launch.
Innovation Index: Number of unique features or improvements introduced compared to competitors.