Performance Marketing Executive
Performance Marketing Executive
Posted on :
16-11-2024
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1 Vacancy
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Job Description
Requirements:
- Bachelors degree in a relevant field with a strong quantitative foundation.
- Minimum of 2 years of proven experience in digital marketing preferably within digital marketing agencies. Experience in ecommerce is a musthave.
- Must have experience in handling multiple accounts.
- Proficiency in digital ad platforms such as Facebook Ads Google Ads and Twitter Ads.
- Experience managing ad networks for acquisition campaigns and integrating with thirdparty platforms for tracking and campaign setup.
- Basic understanding of organic acquisition channels including App Store Optimization (ASO) and Search Engine Optimization (SEO).
- Familiarity with mobile attribution tools mobile app install fraud monitoring and Google Analytics for performance analysis.
Responsibilities:
- Develop and lead the overall performance marketing strategy across digital channels.
- Create manage and optimize Google Ads and social media advertising campaigns on Facebook and Instagram.
- Drive SEO initiatives to secure top organic search rankings.
- Manage and optimize paid listings on thirdparty websites and media partners to maximize ROAS.
- Oversee email marketing and automation strategies including EDM newsletters drip campaigns and loyalty campaigns.
- Use Google Analytics and other tools to track multichannel campaign performance conduct regular CRO audits and provide actionable insights for optimization.
Employment Type
Full Time
Key Skills
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