e-CRM Executive
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Job Description
This is a remote position.
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Assist planning of emails SMS and IM by working with key stakeholders
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Maintain the email plan helping to ensure it is customerled.
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Brief the external design agency to create first class customer emails that achieve business objectives.
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Feedback on the email design and liaise with the consumer experience teams to collate their feedback.
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Set up review and proof email campaigns using a campaign management tool & email marketing platform.
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Use segmentation techniques to select audiences to target emails to the right customers.
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Analyze results from email marketing campaigns to improve key performance metrics (deliverability open rate click through rate sales).
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Assist planning and implementation of dynamic content.
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Carry out competitor reviews to establish best in class email design and strategy.
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Assist in the development of the automated eCRM plan.
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Marketing Automation Journey building
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Email Marketing Reporting
Requirements
Strong organization skills.
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Confidence and assertiveness when dealing with a variety of external agencies and internal stakeholders at different levels.
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Excellent communication skills both written and verbal.
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High attention to detail.
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The foresight to put yourself in the shoes of the customer.
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Strong capability for analyzing customer data and campaign data.
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Creative flair and an ability to think outside the box.
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Good copywriting skills.
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Ability to work effectively under pressure and to tight deadlines.
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Previous experience in a similar role desirable.
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Basic HTML knowledge desirable.
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Experience of an email marketing platform and campaign management tool desirable. E.g. Salesforce Marketing cloud Pardot Odoo MS Dynamics
Strong organization skills. Confidence and assertiveness when dealing with a variety of external agencies and internal stakeholders at different levels. Excellent communication skills, both written and verbal. High attention to detail. The foresight to put yourself in the shoes of the customer. Strong capability for analyzing customer data and campaign data. Creative flair and an ability to think outside the box. Good copywriting skills. Ability to work effectively under pressure and to tight deadlines. Previous experience in a similar role desirable. Basic HTML knowledge desirable. Experience of an email marketing platform and campaign management tool desirable. E.g. Salesforce Marketing cloud, Pardot, Odoo, MS Dynamics
Education
Bachelor
Employment Type
Full Time
