Marketing Operations Specialist - Cali Colombia
Marketing Operations Specialist - Cali Colombia
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Job Description
The Marketing Operations Specialist will play a critical role in enhancing the efficiency and effectiveness of our marketing processes. This position supports our team by optimizing our marketing technology stack ensuring data accuracy and executing marketing operations to support growth objectives. The ideal candidate has a background in marketing operations strong technical skills and is datadriven detailoriented and able to work effectively in a dynamic environment.
- Manage Marketing Technology Stack: Oversee our marketing tech tools identifying new technologies and managing current systems to align with strategic goals.
- CrossFunctional Collaboration: Partner with various teams to develop and execute marketing strategies aligned with business objectives.
- Optimize Marketing Workflows: Design and implement streamlined marketing workflows to drive efficiency and effectiveness.
- DataDriven Insights: Use data analytics to inform decisionmaking optimize campaign performance and establish reporting mechanisms.
- Data Integrity Maintenance: Conduct audits cleanse data and perform augmentation transformation and normalization tasks to ensure data quality.
- System Integrations: Facilitate seamless data integration between systems (e.g. HubSpot Salesforce) resolving integration issues as they arise.
- Campaign Development: Implement marketing strategies in HubSpot including lead scoring multitouch nurturing segmentation and email automation.
- Campaign Support: Assist in the planning execution and tracking of marketing campaigns including nurturing and email journeys.
- Documentation Creation: Develop and maintain accurate documentation for all processes system configurations and standard operating procedures.
- Project Management: Oversee multiple projects to support marketing initiatives ensuring alignment across teams.
Requirements
Qualifications:
- Bachelor s degree in Marketing Business or a related field
- Experience in marketing operations preferably in a B2B tech environment
- Proficiency in marketing automation (HubSpot) and CRM systems (Salesforce)
- Advanced Excel skills and strong data analysis capabilities; familiarity with Power BI or Looker Studio is a plus
- Excellent problemsolving organizational and communication skills
- Ability to work independently and collaboratively
- Passion for marketing technology and keeping up with industry trends
- Proficient in English (C1C2 level)
Benefits
Benefits:
Being part of our company comes with perks to enhance worklife balance including remote and flexible work options. We offer medical dental and vision plans a 401k with company match and additional benefits starting on day one. Our organization prioritizes talent development training and career advancement fostering a culture where employees can grow alongside the company.
Bachelor s degree in Marketing, Business, or a related field Experience in marketing operations, preferably in a B2B tech environment Proficiency in marketing automation (HubSpot) and CRM systems (Salesforce) Advanced Excel skills and strong data analysis capabilities; familiarity with Power BI or Looker Studio is a plus Excellent problem-solving, organizational, and communication skills Ability to work independently and collaboratively Passion for marketing technology and keeping up with industry trends Proficient in English (C1-C2 level)
Education
Bachelor s degree in Marketing, Business, or a related field Experience in marketing operations, preferably in a B2B tech environment Proficiency in marketing automation (HubSpot) and CRM systems (Salesforce) Advanced Excel skills and strong data analysis capabilities; familiarity with Power BI or Looker Studio is a plus Excellent problem-solving, organizational, and communication skills Ability to work independently and collaboratively Passion for marketing technology and keeping up with indust
Employment Type
Full Time
