public relations officer (PRO) manages an organizations public image and reputation. Their responsibilities include:
Communication
Creating and distributing press releases social media content brochures and newsletters
Events
Organizing press conferences and news briefings and attending or setting up exhibitions and conferences
Media relations
Monitoring publicity and news articles and analyzing coverage
Stakeholder engagement
Researching stakeholders concerns and expectations and identifying opportunities for partnerships
Crisis management
Preparing public statements and responding to emergencies outside of working hours
Reporting
Compiling public relations activities into reports and communicating progress to upper management
Team leadership
Supervising a team of specialists and coaching clients on how to communicate with the media
PROs may work in advertising or marketing agencies consultancies law and professional services firms and retailers. They may need to work irregular hours including oncall shifts when deadlines are approaching or when involved in events.
Some qualifications for a PRO role include:
A bachelors degree in management business journalism or marketing
Prior experience in the media or public relations sector
Knowledge of PR management and broadcasting divisions
Familiarity with Microsoft Excel MS Word and MS PowerPoint
Experience in presenting information to an audience
meeting with clients virtually or during sales visits. demonstrating and presenting products. establishing new business. maintaining accurate records. attending trade exhibitions, conferences and meetings. reviewing sales performance. negotiating contracts and packages.
Education
Graduation