XTN-5D32810

The Digital Media Strategist is responsible for planning executing and optimizing comprehensive digital marketing strategies across various channels to drive growth and brand visibility.

The main responsibilities of a DIGITAL MEDIA STRATEGIST include:

• Crafting content for multiple platforms such as social media website email marketing product description video and blog.
• Creating different strategies and campaigns for each assigned customer’s social content and/or campaign objectives.
• Collaborating with SOCi’s Customer Success Managers (CSM) to deliver content based on specific clients’ KPI’s and expectations to constantly enhance and develop existing content techniques.
• Monitoring social media trends platforms and best practices to stay ahead of the curve and proactively identify opportunities for growth with the help of the Lead and Senior Content Strategists.
• Stay up to date with the latest social media content formats and advertising efforts and goals that continuously set SOCi as the benchmark in the job market.
• Measuring the success of social media campaigns through datadriven strategies based on key metrics of business objectives and their core audiences.
• Utilizing data analytics to track and assess the efficacy of our social media initiatives based on the client’s business objectives and their core audiences making informed datadriven decisions.
• Monitoring and responding to customer inquiries and comments through email or as instructed by the CSMs.
• Participating in daytoday content strategy sessions analyzing creative briefs and drafting case studies for our clients and CSM team.
• Collaborating with the CSMs delivering monthly and/or quarterly content strategy meetings to customers.
• Assisting with training and mentoring new team members to ensure best practices are followed during the onboarding process through mentoring and oneonone training calls.