Brand manager
Brand manager
Posted on :
11-11-2024
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1 Vacancy
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Job Description
brand marketing manager also known as a brand strategist is responsible for a companys brand and marketing strategies. Their role is to ensure that the brands image messaging and positioning are consistent and effectively communicated to the target audience.
Here are some responsibilities of a brand marketing manager:
Develop brand strategies
Create strategies that resonate with the target audience and help achieve longterm organizational goals
Conduct research
Analyze consumer trends monitor competitors and research industry trends and public perception
Create marketing campaigns
Develop and implement marketing and advertising campaigns to strengthen the brands identity
Manage budgets
Manage advertising budgets and ensure the daytoday logistics of client programs are on track
Measure success
Measure the success of brand initiatives through key performance indicators (KPIs) such as brand awareness brand equity and customer satisfaction
Collaborate with teams
Work with creative and media teams as well as marketing advertising product development and sales departments
Organize events
Organize events such as product launches exhibitions and photo shoots
Brand marketing managers typically need at least a bachelors degree in a relevant major such as business administration management studies business studies mass media or arts in English. Some companies may require a postgraduate qualification or MBA. Strong leadership and communication skills are also required.
meeting with clients virtually or during sales visits. demonstrating and presenting products. establishing new business. maintaining accurate records. attending trade exhibitions, conferences and meetings. reviewing sales performance. negotiating contracts and packages.
Education
Graduation
Employment Type
Full Time
Key Skills
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