Paid Media Executive
Paid Media Executive
Posted on :
09-11-2024
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Job Description
Responsibilities:
- Campaign Strategy and Planning:
- Develop comprehensive paid media strategies aligned with overall marketing objectives.
- Conduct thorough market research to identify target audiences and industry trends.
- Collaborate with crossfunctional teams to align paid media strategies with overall marketing initiatives.
- Campaign Execution:
- Create and launch targeted paid media campaigns across platforms such as Google Ads Facebook Ads LinkedIn Ads and other relevant channels.
- Develop compelling ad creatives and copy to maximize engagement and conversion rates.
- Implement A/B testing strategies to optimize campaign performance and ROI.
- Monitor campaign budgets and adjust bids to achieve costeffective results.
- Data Analysis and Reporting:
- Utilize analytics tools to track and analyze key performance indicators (KPIs).
- Generate regular reports on campaign performance providing insights and recommendations for improvement.
- Use datadriven insights to refine targeting and messaging strategies.
- Budget Management:
- Manage and allocate advertising budgets effectively to achieve campaign objectives.
- Monitor spending patterns and adjust budgets based on performance and goals.
- Stay Updated on Industry Trends:
- Keep abreast of industry trends emerging technologies and platform updates to ensure campaigns are cuttingedge and effective.
- Collaboration and Communication:
- Work closely with other marketing team members including content creators designers and social media managers.
- Communicate regularly with internal stakeholders to align paid media efforts with broader marketing initiatives.
Employment Type
Full Time
Key Skills
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