Digital Marketing Manager MV
Digital Marketing Manager MV
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Job Description
Job Summary
Implementation of the Biodiversity Finance Initiative project (hereafter BIOFIN project) in Georgia was initiated in 2016. The project is executed in close cooperation with the Ministry of Environmental Protection and Agriculture of Georgia (MEPA).
The global Biodiversity Finance Initiative (BIOFIN) aims to develop and implement a methodology for quantifying the biodiversity finance gap at national level for improving costeffectiveness through mainstreaming of biodiversity into national development and sectoral planning and for developing comprehensive national finance plans.
In 2022 BIOFIN supported National Forestry Agency to intensify partnership with private sector to enhance sustainable forest management in the country. As a result the brand Forest Friend was created with its brand book and digital channels: website YouTube channel as well as Facebook and Instagram pages. After working on the main document of the brand a communication strategy document and a plan of communication activities were created.
As a result of finance solution implementation the webbased platform provided a) Donating options b) Options for organized voluntary activities.
Based on the communication plan and an intense outreach/marketing campaign the platform Forest Friend was introduced and promoted for voluntary donations and engagements.
The project seeks to engage a skilled and knowledgeable Digital Marketing Manager Web and Social Media Content Designer Creator and Adds Manager who will provide technical support fine content and adds plan to BIOFIN Project and NFA with the (a) management of the webpage and social media platform (Facebook) (b) actual content development of marketing and promotional materials (including posts banners texts etc.) (c) digital content advertising through digital platforms.
Responsibilities & Duties
The aim of the current assignment is to: (a) develop a plan for digital activity campaign with NFA (b) develop a content mainly designing posters separately for webpage and social media platforms (c) content placement and digital advertising.
For achieving these goals the following activities are expected to be carried out by the contractor:
a) Digital activity plan Conduct consultation meetings with the relevant stakeholders (BIOFIN team MEPA NFA etc.); Develop and present Digital marketing activity plan for at least 2 upcoming years (); Increase the webpage visitors and Facebook page likes through the advertising campaigns;
b) Implement content marketing Provide the platforms with related content create relevant content and visual material (posters and post) designs for webpage and social media marketing campaign. Use a content calendar to plan and organize content creation and distribution. Materials should be provided according to the guidelines created for the Forest Friend brand.
c) Advertising Webpage content as well as social media platform posts should be advertised through meta and google ads. The goal is to increase project supporters and donations.
d) Crossfunctional Collaboration Work closely with NFA staff public relations Forest Friend platform management and other departments to ensure a unified approach to brand messaging and customer engagement. Provide onthejob trainings to the relevant NFA staff by guiding them through the use and maintenance of the platform and equipping them with the necessary skills tools and knowledge to execute and adapt marketing strategies effectively ensuring they gain handson experience and proficiency and ensure sustainability of the Forest Friend.
Deliverables
1. Digital Marketing Plan document that outlines the tactics and activities Forest Friend initiative should employ to achieve its objectives. The document should include but limited to the following:
Target Audience: Identify and understand the target audience including demographics behaviours and preferences.
Status Analysis: Analyze the digital landscape existing trends and potential opportunities or threats.
Key Performance Indicators (KPIs): Establish measurable metrics to track the success of the digital marketing campaign such as website traffic conversion rates social media engagement and more.
Digital Channels and Platforms: Specify the online channels and platforms to be utilized such as social media search engines email marketing content marketing and others.
Content Strategy: Develop a plan for creating and distributing valuable relevant and consistent content to attract and retain the target audience.
Timeline: Create a timeline that outlines when specific tasks or campaigns will be executed helping to ensure a cohesive and timely implementation.
2. Social Media Content:
At least 4 social media posts per month.
At least 2 webpage publications per month.
3. Report on Content Marketing The document should include but not limited to the following:
Information about the content created and published including webpage publications and social media posts.
Information about the distribution of the content through various channels including blogs social media email newsletters and more.
Information about the monitoring and responding to social media interactions.
Results of the tracking analytics tools regarding the performance of digital marketing efforts.
Identification of the areas of improvement and success.
4. Report on implemented digital marketing activities and support provided to NFA. The document should include but not limited to the following:
The results of monitoring of key metrics and assessment of the effectiveness of the digital marketing activities.
Information about the support provided to the NFA staff and Forest Friend platform management to ensure a unified approach to brand messaging and customer engagement.
Essential Skills
Education:
BSc/BA degree in marketing communications journalism or any related field.
Experience:
A minimum of 7 years of working experience in marketing/web development;
A minimum of 5 years experience in a senior marketing/web development position;
Previous experience in planning and executing of marketing strategies and campaigns;
Previous experience in developing and maintaining websites will be an asset;
Previous experience working with international organizations will be an asset;
Previous experience in using marketing software (e.g. CRM) will be an asset.
Language Requirements:
Proficiency in written and verbal English and Georgian is a must.
Soft Skills/Competencies
Corporate Competencies:
Demonstrates integrity by modelling the UNs values and ethical standards;
Understanding of the mandate and the role of UNDP would be an asset;
Promotes the vision mission and strategic goals of UNDP;
Displays cultural gender religion race nationality and age sensitivity and adaptability;
Plans prioritizes and delivers tasks on time;
Strives for and promotes excellence in performance continually;
Participates effectively in a team based information sharing environment collaborating and cooperating with others;
Generates ideas and seizes opportunities to support corporate strategic objectives;
Treats all people fairly without favoritism;
Functional Competencies:
Strong communication and analytical skills;
Demonstrated skills in drafting reports;
Ability to work as a part of a team sharing information and coordinating efforts within the team;
Very good interpersonal skills and demonstrated ability to engage and work with the targeted audiences;
Actively generates creative practical approaches and solutions to overcome challenging situations;
A proactive approach to problemsolving;
Computer literacy.
Background Check
Criminal Records
Have you been arrested indicted or summoned into court as a defendant in a criminal proceeding or convicted fined or imprisoned for the violation of any law (excluding minor traffic violations) If yes give full particulars of each case in an attached statement.
Statement of Health
The selected contractor will be required to provide proof of insurance coverage as stated in the Statement of Health herewith attached prior to contract signature.
Additional Assessment
Document Evaluation to pass Tender Qualification
Interview and Presentation
Profile submission Process
Signing Consent Form as per GDPR Guidelines
CV in English language including past experience in similar projects at least 3 references.
A Proposal Cover Letter mentioning why you are most suitable for the assignment and a methodology on how you will approach and complete the assignment
Provide the email and telephone contacts of at least three (3) professional references (supervisors employers partners customers)
Offeror s Letter (Format will be provided) confirming Interest and availability for the Assignment.
Special Note:
We reserve the right to select one or more candidates from this vacancy announcement. We may also retain applications and consider candidates applying to this post for other similar positions with the same customer or any other customer at the same grade level and with similar job description experience and educational requirements.
Employment Type
Full Time
