Performance Marketing Analyst

About Klar

Lets start with the basics! Klar is a Mexican fintech startup whose mission is to democratize and revolutionize the way in which financial services have been delivered so far in Mexico especially since half of the population doesnt have a bank account. We offer a rich set of products across our debit and credit offers and the future is bright for Klar! We have an exciting and ambitious roadmap to bring more features to our products so that we can better serve our users. We have served more than 2 million users since our launch in 2019!

We are also proud to have been certified in 2023 as a Great Place to Work in Mexico weve worked hard to make that happen and will continue to make bigger strides in the future! Sound like a place youd like to be

Our people

If you join us at Klar youll be welcomed to a team which is rich in many talents and we are very proud! With our head office in Mexico City and remote tech hubs in Berlin and Argentina we are always learning something new about another culture or language. With so many people from different backgrounds and walks of life (young professionals parents LGBTQ neurodivergence) youll definitely find your people here!

Our values

Ownership We own our successes & our failures as a team.

Excellence We do everything to the best of our ability & always seek to achieve a new level of excellence in our work.

Inclusion We believe we are stronger together and actively work to promote a safe diverse inclusive and respectful culture.

Customer Obsession We understand the value Klar can bring to its customers & its always at the forefront of our decisions.

Klarity We communicate clearly & with authenticity. Its in our name & its what we do.

Tasks

The position and your daily adventures

This is a fulltime position based in our Mexico City office with a hybrid model therefore we are looking forward to seeing you in our office 23 times per week.

Were currently looking for a Performance Marketing Analyst to be in charge of increasing our user base by managing our paid acquisition channels. You will have to pilot a 1M USD monthly budget across multiple platforms: Facebook Google Tiktok.

As the Performance Marketing Analyst your key responsibilities will be to plan implement learn and iterate on those channels. Our objective: building the #1 financial product in the region.

What you can expect:

• Paid ads Campaigns Management: Constant monitoring and daily adjustments of paid ads campaigns on Google ads Facebook ads TikTok and programmatic media.

• Analysis: Provide technical analysis and suggest improvements on campaign structure creatives and budget allocation.

• Planning: Support the team with data and insights to improve campaign performance.

• Reporting: Create weekly and adhoc performance reports. Make financial analysis of campaign spend.

• Testing: benchmark brainstorm brief test and analyze then repeat. Work for constant improvements on ads.

• KEY KPIs

• New users

• Cost per acquisition (CpA)

Requirements

What we are looking for:

• Students from Industrial Engineering Business Administration with an orientation to data analysis.
• 2 years of experience in digital acquisition and performance marketing: Facebook ads Google Ads Google Analytics.
• Strong verbal and written communication skills
• Strong analytical skills (SQL Python knowledge is a plus)
• Ability to do Datadriven decisionmaking
• Autonomy selfmotivation handson attitude attention to detail
• Advanced English level

Benefits

• Competitive salary based on performance and experience
• Chance of earning Klar stock options
• 15 days of paid vacation per year; plus extended maternity and paternity leaves
• Vacation premium
• 30 days of Christmas bonus
• Medical Insurance
• Computer devices
• Well hub subscription to offer mental and physical health
• Sponsored coaching and therapy sessions via Modern Health
• A modern centrally located office in Mexico City with free drinks snacks and regular social events
• International work environment with amazing and highly skilled people
• A worldclass team that helps you evolve your skills in areas youre interested in

Klar is a safe place for everyone!

We trust our highly skilled and diverse team and were committed to creating a welcoming and inclusive environment for new talents to flourish. We value diversity and welcome all applications regardless of gender nationality ethnic and social origin religion/belief physical abilities age sexual orientation and identity.

Should you require any accommodations through the recruitment process please dont hesitate to let us know how we can help!