Responsible for developing and executing comprehensive marketing strategies to enhance brand visibility drive customer acquisition and contribute to the growth of the company.
Play a crucial role in shaping the companys image and ensuring a consistent and compelling message across all marketing channels.
Develop and implement a 360marketing strategy to increase brand awareness and drive customer acquisition.
Plan and execute integrated marketing campaigns across digital offline and OOH channels
Ensure a consistent brand message and visual identity across all marketing channels.
Work closely with internal teams including Sales Product and Operations to align marketing efforts with overall business objectives.
Liaise with external agencies and vendors to execute marketing initiatives effectively
Requirements
Bachelors degree in Business Marketing or a related field.
5 years of work experience preferably in Banking BNPL or FinTech but not mandatory
Proven experience in marketing management preferably in the fintech or related industry.
Indepth knowledge of digital marketing traditional advertising and outofhome campaigns and retail marketing.
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