Roles and responsibilities
- Account Planning & Forecasting:
- Formulate internal portfolio strategies and initiatives grounded on insightful data.
- Design and implement marketing, promotional, in-store, and merchandising strategies, ensuring customer consensus and resource availability.
- Incorporate new product launch strategies into annual plans.
- Detect business deficits or opportunities and devise immediate solutions.
- Regularly evaluate progress against plans and make necessary adjustments.
- Perform competitive analysis to uncover potential opportunities.
- Customer Excellence:
- Cultivate relationships across various customer touchpoints, promoting cross-selling and up-selling within the existing dealer network.
- Formulate and present strategic plans and initiatives to secure customer approval and alignment.
- Conduct regular meetings with retailers, channel partners and customers to discuss concerns, plans, and initiatives.
- Collaborate with the training team to enhance product training.
- Scout for potential new retailers and channel partners and ensure superior in-store product display.
- Plan Execution:
- Supervise the implementation of plans and initiatives in collaboration with retailers and channel partners, ensuring effective execution of new product launches and accurate brand messaging.
- Actively manage inventory and sell-through, conducting scenario planning to address emerging opportunities.
- Financial Planning: Develop collaborative scorecards for periodic progress reviews.
- Drive Sales Growth and Operations: Direct and drive sales growth and operations for all B2C operations related to consumer electronics such as home entertainment, home appliances, and IT product solutions within the assigned region.
- Strategic Planning: Formulate and execute joint business plans with retailers and channels partners to boost market share and customer satisfaction.
- Sales Forecasting and Inventory Management: Collaborate with Key Account Managers to project sales and inventory, ensuring revenue targets and factory inventory objectives are achieved.
- Networking and Referrals: Utilize existing contacts to discover business opportunities and establish new connections through strategic networking and referrals.
- Product Knowledge: Acquire comprehensive product knowledge to effectively recommend, detail, and market product solutions.
- Training and Empowerment: Educate and empower Key Account Managers, retailers and channel partners on the product's features, benefits, and sales techniques.
Desired candidate profile
Educational Qualification
Education Degree: Bachelor / Master
Major:
- Engineering, business administration, marketing, or a related field
- Executive training in business management is preferred
- Knowledge in electronics, engineering, or a related technical field can be beneficial.
- Certifications in sales, marketing, or account management can be advantageous. Examples include Certified Strategic Account Manager (CSAM) or Certified Professional Sales Person (CPSP).
Experience
Years of Experience: 10 - 13 Years
Field of Experience :
- Consumer Electronics and Home Appliances Industry
- Proven track record of managing a team and driving sales growth.
- Experience in strategic planning and execution, account management, and customer relationship management.
- Prior experience in working with key account managers and channel partners is beneficial.
Skills
- Strategic planning skills with proficiency in forecasting and scenario planning.
- Excellent relationship-building skills with the ability to foster relationships across multiple touchpoints of the customer's value chain.
- Extensive knowledge of solution sales strategies with a proven ability to close deals using a customer-focused approach.
- Proficiency in cross-selling and up-selling.
- Experience in managing inventory and sell-through.
- Ability to guide and collaborate with a team towards achieving common sales goals.
- Experience in educating and empowering Key Account Managers and channel partners.
- Proficiency in using sales management software and customer relationship management (CRM) systems.
- Ability to leverage existing contacts and establish new connections through strategic networking and referrals.
- Comprehensive understanding of home entertainment, home appliances, and IT product solutions.
- In-depth knowledge of relevant industry standards, codes, and regulations related to consumer electronics and home appliances industry.
- Strategic thinker with a talent for problemsolving and making well-informed decisions.
- Experienced with CRM platforms like Salesforce and technical software such as AutoCAD.
- Deep understanding of compliance regulations related to anti-bribery and corruption.
- Commitment to staying updated with the latest industry trends and product developments.
- Experience in educating and empowering Key Account Managers, retailers and channel partners regarding the product's attributes, advantages, and sales methodologies.