Associate Marketing Manager

Roles and responsibilities

1. Sales Support

• Assist the Sales Manager in developing and implementing sales strategies to achieve revenue targets.
• Prepare sales reports, forecasts, and presentations for management review.
• Collaborate with the sales team to identify new business opportunities and nurture client relationships.

2. Marketing Campaigns

• Support the planning and execution of marketing campaigns across various channels (digital, print, social media).
• Assist in the creation of marketing materials, including brochures, flyers, and email campaigns.
• Monitor and analyze the effectiveness of marketing campaigns and provide insights for improvement.

3. Market Research

• Conduct market research to identify trends, competitors, and customer preferences.
• Analyze data to inform marketing strategies and sales tactics.
• Prepare reports summarizing research findings and recommendations.

4. Customer Relationship Management

• Help manage customer databases and maintain accurate records of interactions and transactions.
• Assist in addressing customer inquiries, concerns, and feedback in a timely manner.
• Support the sales team in maintaining strong relationships with existing clients and prospects.

5. Event Coordination

• Assist in organizing and coordinating promotional events, trade shows, and exhibitions.
• Support the logistics of events, including venue selection, budgeting, and scheduling.
• Collaborate with vendors and suppliers to ensure successful execution of events.

6. Social Media and Online Presence

• Manage social media accounts and contribute to content creation for platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Monitor social media engagement and interact with followers to enhance brand presence.
• Assist in updating the company website and ensuring content is current and engaging.

7. Reporting and Analysis

• Prepare regular reports on sales performance, marketing initiatives, and customer feedback.
• Analyze data to track progress against sales and marketing goals and identify areas for improvement.
• Assist in preparing presentations for management meetings and strategic planning sessions.

8. Collaboration

• Work closely with other departments, such as product development, finance, and customer service, to align strategies and objectives.
• Foster a collaborative team environment by sharing insights and supporting team members in achieving their goals.

9. Administrative Support

• Provide administrative support to the Sales and Marketing Manager, including scheduling meetings, managing calendars, and coordinating travel arrangements.
• Maintain organized records of contracts, agreements, and marketing collateral.

Desired candidate profile

1. Educational Background

• Bachelor’s degree in marketing, business administration, or a related field.
• Additional certifications in sales, marketing, or digital marketing are advantageous.

2. Experience

• 2-4 years of experience in sales, marketing, or related roles, preferably within the same industry.
• Experience in supporting sales teams or executing marketing campaigns is highly desirable.

3. Technical Skills

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and CRM software (e.g., Salesforce, HubSpot).
• Familiarity with digital marketing tools and platforms, including social media management, email marketing, and analytics tools (e.g., Google Analytics).

4. Sales and Marketing Knowledge

• Strong understanding of sales processes and marketing principles.
• Knowledge of market research techniques and data analysis to inform strategies.

5. Communication Skills

• Excellent verbal and written communication skills, with the ability to articulate ideas clearly.
• Strong presentation skills for conveying information to team members and stakeholders.

6. Interpersonal Skills

• Ability to build and maintain relationships with clients, team members, and cross-functional departments.
• Strong customer service orientation, with a focus on meeting client needs and resolving issues.

7. Organizational Skills

• Exceptional organizational skills, with the ability to manage multiple tasks and priorities effectively.
• Attention to detail to ensure accuracy in reports, presentations, and marketing materials.

8. Creativity and Innovation

• Creative mindset to contribute to the development of marketing materials and campaigns.
• Ability to think outside the box and generate innovative ideas to enhance brand visibility and engagement.