Email Marketing Coordinator

Roles and responsibilities

• Manage Email Campaigns: Develop, execute, and manage email campaigns, including promotional content and transactional communications
• Content Creation: Write compelling email content that engages users and drives conversions
• Segmentation: Segment email lists based on user behavior, preferences, and demographics to ensure targeted messaging
• A/B Testing: Conduct A/B tests to optimize email performance and engagement
• Analytics and Reporting: Monitor and analyze email campaign performance, providing insights and recommendations for improvement
• Compliance: Ensure all email communications comply with relevant laws and best practices, including CAN-SPAM and GDPR
• Collaboration: Work closely with marketing, design, and product teams to ensure cohesive and effective email strategies
• User Engagement: Foster strong relationships with users through personalized and impactful email interactions
• Continuous Improvement: Stay updated with industry trends and best practices to continuously improve email outreach strategies

• Campaign Planning: Developing and implementing email outreach strategies that align with marketing goals and target audience needs.

• Content Creation: Crafting compelling email content, including subject lines, body copy, and calls to action, tailored to various segments of the audience.

• List Management: Building, segmenting, and maintaining email lists to ensure targeted and effective outreach.

• Performance Analysis: Analyzing campaign performance metrics (open rates, click-through rates, conversions) to assess effectiveness and optimize future campaigns.

• A/B Testing: Conducting A/B tests on email elements (e.g., subject lines, content, layout) to improve engagement and performance.

• Automation: Implementing and managing email automation tools to streamline outreach efforts and enhance audience engagement.

• Compliance: Ensuring all email campaigns comply with relevant regulations (e.g., GDPR, CAN-SPAM) and best practices in email marketing.

Desired candidate profile

Minimum of 2-3 years in email marketing or a related field
Proficiency in using email marketing tools and platforms (e.g., Mailchimp, SendGrid)
Exceptional written and verbal communication skills with a strong attention to detail
Ability to handle multiple projects and meet deadlines in a fast-paced environment
Strong analytical skills to interpret email performance data and provide actionable insights
Collaborative attitude with the ability to work cross-functionally in a dynamic startup environment
Writing and Editing: Strong writing skills with the ability to create clear, persuasive, and engaging email content.

Analytical Skills: Proficiency in analyzing data and metrics to inform strategy and improve campaign performance.

Technical Proficiency: Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact) and basic HTML/CSS for email design.

Attention to Detail: Meticulous attention to detail in crafting emails and managing lists to avoid errors.

Project Management: Ability to manage multiple campaigns simultaneously and meet deadlines effectively.

Experience:

Portfolio: A portfolio of previous email campaigns or marketing materials showcasing writing and design skills.

Personal Attributes:
Creativity: Innovative thinker with the ability to come up with fresh ideas for email content and engagement strategies.

Adaptability: Ability to adjust strategies based on performance data and changing audience needs.

Team Player: Collaborative mindset with the ability to work effectively with cross-functional teams.