Sr Field Marketing Manager
Sr Field Marketing Manager
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Job Description
About us:
Zenity is the first application security platform designed to help enterprises secure and govern copilots and lowcode development. Our SaaS platform is built from the ground up with a securityfirst approach centered on three pillars: Visibility Risk Assessment and Governance to help our customers know their business applications and copilots that are being created by all business users outside of the purview of IT. As the founding member of the OWASP Top 10 project specifically focused on lowcode/nocode development Zenity takes a communityoriented approach to this rapidly evolving security vector. We recently completed our Series A round of investment led by Intel Capital and are continuing to create a new category to bring application security controls to the world of AI and lowcode development and are looking for creative thinkers and doers to help take us to the next level.
About the job:
The Sr. Field Marketing Manager is to take budget ownership of and strategically manage Zenity s involvement in tradeshows local events webinars and other localized campaigns. This position will have autonomy to strategize and execute campaigns to achieve pipeline goals and will include working closely with internal crossfunctional teams as well as expanding the Zenity ecosystem with partners.
Key Responsibilities:
- Strategically evaluating events. Strategically select and prioritize events based on revenue and brand impact providing recommendations to leadership on which events are most relevant for Zenity s goals
- Driving sales success through qualified pipeline generation. You ll be the driving force of our third party global events when it comes to execution working closely with crossfunctional teams to ensure we deliver the right program strategy to generate leads and pipeline opportunities.
- Managing events with a focus on qualified pipeline outcomes. Plan organize promote coordinate and manage follow up to industry trade shows and conference as well as virtual events.
- Execute event experiences endtoend with an ontime onstrategy onbudget mentality and a handson approach. You ll deploy 360 degree digital and social tactics to drive buyer engagement before during and after the event.
- Getting creative. You will craft strategic event experiences that differentiate Zenity and ensure direct buyer connections that are aligned to an overall marketing campaign strategy and in collaboration with our campaign marketers. This also includes guerrilla marketing tactics that enable us to stand out from a crowded field.
- Manage vendor relationships. You will partner with vendors on execution towards your event goals.
- Planning budgeting measuring and ROIing. You ll be in control of each campaign s plans budgeting goal setting for both lead and pipeline generation and tracking for measurable ROI on pipeline and lead generation.
Requirements :
What Will Serve You Well in this Role:
- Demonstrated experience driving qualified pipeline through B2B event management ideally within cybersecurity with AppSec experience a bonus.
- Care about the perfecting the small details and exceeding user experience expectations
- Have worked closely with sales teams and understand how to support and accelerate them.
- Have a datadriven mindset and experience with analyzing campaign results to provide business recommendations with a focus on generating measurable impact on qualified pipeline and revenue.
- Are comfortable multitasking for a variety of stakeholders in a fastpaced environment.
- Artistically curious and creative with the ability to communicate visual ideas to vendors to align with the Zenity brand.
- Thrive in a hypergrowth environment.
- Confident in running customerfacing communications.
- You re handson curious and love to explore new ideas.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Full-time
