Assistant Sales Manager

Roles and responsibilities

1. Market Research and Analysis

• Conduct Market Research: Analyze local market trends, competitors, and customer preferences to inform sales strategies and identify potential opportunities.
• Identify Target Segments: Define target market segments and develop profiles of potential customers, including corporate clients, event planners, and leisure travelers.

2. Sales Strategy Development

• Assist in Strategy Formulation: Collaborate with the Sales Manager to create and implement effective sales strategies to drive revenue before the official opening.
• Sales Projections: Help develop sales forecasts and targets for the pre-opening phase, ensuring alignment with overall business goals.

3. Networking and Relationship Building

• Establish Partnerships: Build relationships with local businesses, travel agents, event planners, and industry stakeholders to create awareness and generate leads.
• Community Engagement: Attend local networking events and participate in community activities to promote the establishment and foster goodwill.

4. Promotional Activities

• Plan and Execute Promotions: Assist in planning pre-opening promotional events, campaigns, and marketing activities to generate buzz and attract customers.
• Online and Offline Marketing: Collaborate with marketing teams to create promotional materials and online content that highlights the establishment's offerings.

5. Sales Collateral Development

• Create Sales Materials: Assist in the development of sales presentations, brochures, and other marketing materials that effectively communicate the establishment's value proposition.
• Digital Presence: Ensure that the establishment's website and social media platforms are updated with relevant information and promotions.

6. Sales Meetings and Training

• Coordinate Sales Meetings: Organize and lead sales meetings to track progress, discuss challenges, and strategize on sales initiatives.
• Training Support: Support the Sales Manager in training sales staff on product knowledge, sales techniques, and customer service standards.

7. Lead Generation and Follow-Up

• Identify and Qualify Leads: Generate and qualify leads through various channels, including referrals, networking, and marketing initiatives.
• Follow-Up on Leads: Ensure timely follow-up on leads and inquiries to convert prospects into customers.

8. Reporting and Analytics

• Sales Reporting: Assist in compiling sales reports, tracking progress against targets, and analyzing performance data to identify areas for improvement.
• Feedback Collection: Gather feedback from potential clients to refine offerings and improve sales approaches.

9. Customer Relationship Management

• Build Customer Relationships: Establish and maintain positive relationships with prospective clients, ensuring a high level of customer satisfaction.
• Handle Inquiries: Respond promptly to inquiries from potential clients and provide them with necessary information about the establishment.

10. Collaboration with Other Departments

• Cross-Departmental Collaboration: Work closely with marketing, operations, and finance teams to ensure seamless integration of sales efforts and operational capabilities.
• Pre-Opening Coordination: Collaborate with other departments to ensure that all aspects of the establishment are ready for launch, including staffing, services, and facilities.

Desired candidate profile

1. Educational Background

• Degree in Business or Related Field: A Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field is preferred.

2. Experience

• Sales Experience: 2-4 years of experience in sales, marketing, or business development, preferably within the hospitality or service industry.
• Pre-Opening Experience: Previous experience in a pre-opening or start-up environment is an advantage, showcasing the ability to handle the unique challenges of launching a new establishment.

3. Key Skills

• Strong Sales Skills: Proven ability to identify leads, generate sales, and convert prospects into clients.
• Market Analysis: Proficiency in analyzing market trends and customer preferences to inform sales strategies.
• Communication Skills: Excellent verbal and written communication skills, enabling effective interaction with clients, stakeholders, and team members.
• Networking Abilities: Strong networking skills to build relationships with potential clients and industry professionals.

4. Technical Proficiency

• CRM Software Proficiency: Familiarity with Customer Relationship Management (CRM) software for tracking leads and managing client relationships.
• Digital Marketing Knowledge: Understanding of digital marketing strategies and tools to support promotional efforts.

5. Creative Thinking

• Innovative Mindset: Ability to develop and implement creative sales and marketing strategies to generate interest and attract customers pre-opening.
• Event Planning Skills: Experience in planning and executing promotional events or campaigns to maximize visibility and customer engagement.

6. Project Management Skills

• Organizational Skills: Highly organized with the ability to manage multiple tasks, deadlines, and priorities effectively.
• Attention to Detail: Strong attention to detail to ensure accuracy in sales proposals, contracts, and marketing materials.

7. Interpersonal Skills

• Relationship Management: Ability to build and maintain positive relationships with clients, team members, and other stakeholders.
• Customer-Centric Approach: A focus on understanding and meeting customer needs to drive satisfaction and loyalty.

8. Adaptability and Flexibility

• Open to Change: Willingness to adapt to changing market conditions and business needs, demonstrating flexibility in approach.
• Problem-Solving Skills: Ability to identify challenges and develop effective solutions in a fast-paced, dynamic environment.