Senior Marketing Business Analyst
Senior Marketing Business Analyst
Posted on :
27-10-2024
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Job Description
As a Senior Market Business Analyst at Orange People you will play a pivotal role in analyzing market trends driving databacked strategies and delivering actionable insights that fuel business growth and competitive advantage. This position requires a blend of analytical expertise and strategic acumen to evaluate complex market dynamics assess competitive landscapes and provide recommendations that inform critical business decisions. Working closely with stakeholders across various departments youll leverage advanced analytical tools to interpret data forecast trends and identify emerging opportunities. If you have a deep understanding of market analytics strong business intuition and a passion for turning data into impactful strategies this role is an exciting opportunity to make a meaningful impact in a dynamic growthoriented environment.
Responsibilities:
- Support preproject business problem elicitation feasibility and business case definition.
- Works with the business and technology teams to determine the issue(s) that need to besolved or the opportunity to do things differently.
- Develops the project case in particular ensuring benefits align to strategic and tactical objectives.
- Supports business technical and financial feasibility assessments.
- Works with the project team & stakeholder group to capture and document requirements (functional and nonfunctional) using techniques such as workshop facilitation document analysis sites visits use cases scenario modeling and task/workflow analysis.
- Ensures requirements are concise complete specific and unambiguous and that they are aligned to the strategic and tactical goals of the project and the organization.
- Provides refined requirements into project iterations in time to allow design/delivery to commence.
- Manages the scope and traceability of requirements throughout the project lifecycle ensuring that they are understood by the project team and met by the delivered solution.
- Identifies and presents high level solution options for the project scope.
- Works with the Business Architect ensuring business processes are aligned with the business and technology architecture.
- Reviews and signs off on solution designs ensuring requirements are verified validated and delivered.
- Ensures the benefits impact and release of all changes are tracked and managed and communicated to relevant stakeholders.
- Provides subject matter expertise on the business unit and associated processes and systems to all relevant team members.
- Assists the Project Manager in identifying and managing risks issues and dependencies.
- Assists the team in resolving questions related to requirements or process.
- Supports the review of contracts drawn up with any thirdparty suppliers to ensure that they accurately reflect the needs of the project scope.
- Assists the team with the collection of ideas entering them into the system of record.
- Aligns with technology management to have a consistent view into the projects and projects being funded for executive leader report outs.
- Understanding of Generative AI capabilities and limitations: The BA should have a basic understanding of how generative AI works and its potential applications to identify relevant use cases within the organization.
- Gather and analyze detailed business requirements for marketing initiatives specifically
- leveraging Generative AI capabilities to identify and develop innovative solutions that enhance SEO strategies and outcomes.
- Collaborate with crossfunctional teams to explore and implement GenAIdriven insights tools and methodologies for improving SEO performance aligning digital strategies with business objectives to maximize visibility and engagement.
- Work with the project team and stakeholder group to capture and document requirements (functional and nonfunctional) process flows and data pipelines using techniques such as workshop facilitation document analysis site visits use cases scenario modeling and task/workflow analysis.
- Evaluation of ethical considerations in GenAI development: Understanding potential biases and ethical implications of GenerAI models is crucial for responsible development.
Required Qualifications & Skills
- Bachelors Degree in the field of Information Technology Business or similar field; plus 5 years of experience Or Masters degree in the field of Information Technology Business or similar field; plus 3 years of experience.
- Solid understanding of the marketing function and experience working with marketing teams to translate business needs into technical solutions with a focus on digital strategy customer insights and campaign performance.
- Indepth understanding of SEO and Generative AI techniques including the ability to utilize AI models for keyword analysis content optimization and automated insights to drive effective SEO improvements.
- Practical experience as a BA for data lakehouse solutions and technical data platform . data products.
- Knowledgeable about Snowflake and different vector store technologies.
- Experience in applying business analysis techniques such as information gathering methods requirements documentation process modeling and process mapping.
- Understanding of all stages in a project lifecycle and delivery approaches.
- Knowledgeable in Generative AI/ LLMs and its applications in business processes.
- Understanding of Machine Learning & AI Concepts.
- Familiarity with Generative AI techniques.
- Ability to understand analyze and interpret data.
- Strong business acumen to understand business processes and business problem statements.
- Excellent communication and interpersonal skills.
- Ability to work in a fastspace environment.
- Strong analytical thinking and problemsolving skills.
- Familiar with various use cases for Generative AI in the market.
- Understanding of specific GenAI tools is a plus.
Education:
- Bachelors Degree in the field of Information Technology Business or similar field; plus 5 years of experience Or Masters degree in the field of Information Technology Business or similar field; plus 3 years of experience.
- Any certificates on AI/ GenAI is a plus.
Benefits:
- 401(k).
- Dental Insurance.
- Health insurance.
- Vision insurance.
- We are an equalopportunity employer and value diversity equality inclusion and respect for people.
- The salary will be determined based on several factors including but not limited to location relevant education qualifications experience technical skills and business needs.
Additional Responsibilities:
- Participate in OrangePeople monthly team meetings and participate in teambuilding efforts.
- Contribute to OrangePeople technical discussions peer reviews etc.
- Contribute content and collaborate via the OPWiki/Knowledge Base.
- Provide status reports to OP Account Management as requested.
About us:
OrangePeople is an Enterprise Architecture and Project Management solutions company. Our most valuable asset is our people: dynamic creative thinkers who are passionate about doing quality work. As a member of the OrangePeople team you will have access to industryleading consulting practices strategies & and technologies innovative training & and education. An ideal Orange Person is a technology leader with a proven track record of technical achievements and a strong process/methodology orientation.
Employment Type
Full Time
Key Skills
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