Outlet Manager

Roles and responsibilities

1. Sales Management:

• Develop and implement sales strategies to achieve monthly and annual sales targets.
• Monitor sales performance and analyze sales data to identify trends, opportunities, and areas for improvement.
• Motivate and lead the sales team to meet and exceed sales goals.

2. Customer Service:

• Ensure high standards of customer service are maintained to enhance customer satisfaction and loyalty.
• Handle customer inquiries, complaints, and feedback effectively and professionally.
• Train staff on customer service best practices and product knowledge.

3. Staff Management:

• Recruit, train, and supervise sales staff, ensuring adequate staffing levels to meet customer demand.
• Conduct performance evaluations and provide ongoing feedback to team members.
• Foster a positive team environment and encourage collaboration among staff.

4. Inventory Management:

• Oversee inventory levels, ensuring that stock is sufficient to meet customer demand without overstocking.
• Coordinate with the supply chain or purchasing department to manage orders and deliveries.
• Conduct regular inventory audits to minimize shrinkage and loss.

5. Visual Merchandising:

• Ensure that the outlet is visually appealing and that products are displayed according to company standards.
• Implement promotional displays and signage to drive sales and attract customers.

6. Financial Management:

• Prepare and manage the outlet’s budget, ensuring profitability and cost control.
• Monitor financial performance, including sales, expenses, and margins, and report to upper management.
• Ensure accurate financial reporting and compliance with company policies.

7. Marketing and Promotions:

• Plan and execute marketing and promotional activities to drive traffic and sales.
• Collaborate with the marketing team to develop local marketing strategies and community engagement initiatives.

8. Reporting and Analysis:

• Prepare regular reports on sales performance, customer feedback, and staff productivity.
• Analyze data to identify opportunities for improvement and make informed business decisions.

9. Compliance and Safety:

• Ensure compliance with company policies, procedures, and health and safety regulations.
• Conduct regular inspections to maintain a safe and clean working environment.

10. Community Engagement:

• Build and maintain relationships with local businesses, organizations, and community members to promote the outlet.
• Participate in local events and initiatives to enhance the outlet's visibility and reputation.

Desired candidate profile

1. Education:

• Bachelor’s Degree: A degree in Business Administration, Marketing, Retail Management, or a related field is preferred.

2. Experience:

• Relevant Experience: 3-5 years of experience in retail management or sales, with a proven track record of meeting sales targets.
• Leadership Experience: Experience managing and leading a team is highly desirable.

3. Technical Skills:

• Sales and Marketing Knowledge: Understanding of sales techniques, customer service principles, and retail marketing strategies.
• Financial Acumen: Ability to manage budgets, analyze financial reports, and understand profit and loss statements.

4. Skills:

• Strong Leadership Skills: Ability to lead, motivate, and develop a team to achieve sales goals.
• Excellent Communication Skills: Proficient in verbal and written communication, capable of effectively engaging with customers, staff, and management.
• Customer Service Orientation: A strong focus on providing exceptional customer service and enhancing customer satisfaction.

5. Personal Attributes:

• Results-Driven: A strong focus on achieving sales targets and driving business performance.
• Problem Solver: Ability to analyze challenges and develop effective solutions quickly.
• Adaptability: Flexibility to adapt to changing business needs and market conditions.

6. Interpersonal Skills:

• Relationship Building: Strong interpersonal skills to build relationships with customers, team members, and other stakeholders.
• Team Player: A collaborative mindset, working well with others to foster a positive team environment.

7. Project Management Skills:

• Time Management: Excellent organizational skills to prioritize tasks, manage time effectively, and meet deadlines.
• Strategic Planning: Ability to develop and implement effective sales strategies and marketing plans.

8. Technology Savvy:

• Point of Sale (POS) Systems: Proficiency in using POS systems and retail management software.
• Data Analysis: Familiarity with tools for analyzing sales data and performance metrics.